The Venture Codex

Participated · Seed · Feb 2021

Unybrands operates a platform that acquires e-commerce brands and provides capital and operational resources to scale their businesses on and off Amazon. Founded in 2020 and based in Miami, the company targets brands across eight categories including baby, garden and outdoor, sports and fitness, and personal care. Since a $25 million seed round in February, Unybrands said it has closed multiple acquisitions in the U.S. and Europe and is on track to beat its 2021 projection of completing 20 deals. The company has more than 25 full-time employees across the U.S., Europe and Asia and plans to more than double headcount by the end of the year. Unybrands is building out a technology platform to find targets, automate supply chain management and optimize e-commerce growth investments. The newly announced $300 million in growth capital from Crayhill Capital Management will enable faster acquisitions of Fulfillment By Amazon brands, further technology development and team expansion. unybrands operates an integrated platform that acquires, integrates, manages and grows e-commerce assets, turning them into long-term consumer brands. The company specializes in eight categories: personal care, pet care, household products, juvenile & baby, sports & fitness, garden & outdoor, lifestyle & arts and supplements. After acquiring businesses, unybrands consolidates logistics and supply chains, optimizes performance marketing and economics, and expands product lines and platforms. It pursues expansion into new domestic and international markets and builds direct-to-consumer platforms to enhance customer experiences. unybrands launched with $25M in equity seed funding to scale its operations. The company was founded in 2020 by Ulrich Kratz, Eugen Miropolski and Christian Harnischfeger.