• Sproud

  Participated · Equity · Jan 2021

  Sproud produces pea-based milks from yellow split peas, offering five core SKUs plus two iced latte SKUs and positioning on taste, nutrition and sustainability. The brand highlights higher protein and lower carbs than many oat alternatives and was named by CarbonCloud as the milk alternative with the lowest environmental impact (0.28 kg CO2e/kg versus Oatly’s 0.47 kg). It exports to 30 countries, is the preferred plant-based milk at all 250 Joe & The Juice stores in Europe, and posted $4.1M turnover in 2023 with 37% annual revenue growth. Sales rose 50% in the first half of 2024 as Sproud pushes for profitability and scale. The company plans a new product launch this autumn and is focused on increasing brand awareness in the UK and beyond. Sproud produces a range of plant-based milks using a proprietary blend of protein from yellow split peas, GMO-free oils and syrups, fortified with essential vitamins. Its products are free from lactose, gluten and soy and are described in the article as containing low essential amino acids. Launched in Sweden in 2018 and based in Malmö, the company employs a team of six. Sproud supplies some of the region's largest hospitality chains, including Espresso House and Clarion Hotel, and expanded to 15 markets in two years. Its products are available across the UK via supermarkets and online retailers such as Waitrose, Ocado and Amazon, as well as independent shops, cafés and restaurants. The company plans to use new funding to grow the team, accelerate distribution and brand-building in core markets (including the UK, US and Canada) and further develop its plant-based, 100% vegan product offering.

No current team members are available.