Participated · Equity · May 2024

You. Smart. Thing is a Birmingham, UK-based provider of a travel demand management and visitor travel planning platform for destinations, venues, and events. Its core product is an online travel assistant interface and platform that enhances visitor experience, increases revenues, and reduces the carbon footprint created by visitor travel. The platform can be tailored to optimize data capture, people flow, dwell time and revenue generation, and enables content-enhanced wayfinding and curated low-carbon door-to-door travel plans that nudge visitors towards 'net zero' travel. The company intends to use the £1.2M in funding to enhance its proprietary “eco-algorithm” to help local authorities reduce region-wide carbon emissions in line with socio-economic objectives. Founded in 2015 by CEO Chris Thompson, You. Smart. Thing targets destinations, venues and events seeking demand management and sustainable mobility solutions. The company emphasizes both revenue generation for clients and regional emissions reductions through its technology.