Emirates International Investment Company
Unit, West 4 - Block 167, King Khalid Bin Abdulaziz Street, Abu Dhabi, United Arab Emirates
Overview
Emirates International Investment Company LLC (EIIC) is a UAE‑based investment firm operating as the strategic investment vehicle for National Holding. It focuses on long‑term, value‑creating investments across multiple asset classes, primarily in private equity, capital markets, real estate, and select growth sectors such as financial services, healthcare, technology, and energy.
- Total investments
- 2
- Lead investments
- 1
- Investments · 12mo
- 1
- Active investors
- 3
Sector focus
- Financial Services
- Impact Investing
Investment portfolio
- Blnk
Participated · Series A · Jun 2026
Blnk offers point-of-sale consumer financing through a merchant network of more than 3,000 stores across categories such as electronics, home appliances, automotive services, and furniture, enabling consumers to access loans with minimal documentation in as little as three minutes and repayment terms of 6 to 36 months. The company uses proprietary algorithms and machine learning models to perform localized, real-time credit risk assessments and price loans based on predicted default probabilities. Since its seed round in November 2022, Blnk has onboarded over one million customers, grown a loan portfolio exceeding EGP 1 billion, and reported reaching profitability in 2025 driven by a 173% year-on-year revenue increase. Around 75% of its users were previously unbanked or underbanked, and women make up more than 35% of its customer base. Blnk plans to expand its product suite, enhance its technology, explore geographic expansion, and launch a credit card program that allows customers to use credit limits outside its merchant network. The company leverages both equity and local debt capital to scale operations and broaden access to consumer finance in Egypt.