Participated · Equity · Apr 2025

BLNG builds generative-AI tools that convert jewelry sketches into photorealistic designs, substantially shortening the design and rendering process. Its suite of tools is aimed at jewelry professionals and creative teams, enabling faster visualization and iteration. The technology is already being piloted by major luxury brands and has earned recognition including the LVMH Innovation Award for Data and Artificial Intelligence at VivaTech and a spot on Vogue Business’s 2024 "100 Innovators" list. BLNG plans to accelerate commercialisation, launch a subscription-based app more broadly, and scale its team across Europe and the U.S. Financially, the company recently completed a $3M investment round to fund these efforts. Its product rollout comes as the jewelry market faces pressure to innovate amid declining diamond prices and rising AI adoption among luxury houses.