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FirePower Capital

47 Front Street East, Suite 200, Toronto, ON, M5E 1B3, Canada

Overview

FirePower Capital advises and invests in Canada’s entrepreneurs, helping them complete mission-critical transactions, such as acquiring a competitor, selling to a strategic buyer, or financing their growth with our own or our partners’ capital. We started FirePower Capital with a single thought in mind: give lower mid-market companies access to the same level of sophisticated transactional advice that is only available to larger companies; reason is, investment banks in Canada do not “scale down” from headline-grabbing deals. As a team we have created a next-generation investment bank specifically for lower mid-market companies. Since 2012, we have brought together a diverse and dynamic team of deal-makers, marketers, entrepreneurs, engineers, and developers to execute on the vision. We have challenged the ways investment banks traditionally do deals: for example, we have created a cross-functional team in which experts fulfill a specific component of each deal; we have written new software that has allowed us to advance multiple deals simultaneously without sacrificing attention to detail; we have built new, active networks that connect Canadian businesses with relevant buyers, investors, and lenders worldwide. We are determined to win in the lower mid-market, where no-one thinks it is feasible to grow a successful investment bank. Our people will continue to disrupt the ways deals get done in Canada with their results-driven attitude, entrepreneurial spirit, and confidence to say “we can do this better”.

Total investments
3
Lead investments
2
Investments · 12mo
0
Active investors
8

Sector focus

  • Commercial Lending
  • Financial Services
  • FinTech
Visit website

Investment portfolio

  • Smile Digital Health

    Led · Debt Financing · Feb 2025

    Smile Digital Health builds FHIR®-based health data solutions to help healthcare organizations manage and exchange clinical data. Its core offerings include a Health Data Platform (HDP), Clinical Reasoning tools, Digital Quality Measures, and CMS-related solutions such as electronic Prior Authorization. The company says its products support better patient outcomes, improved operational efficiency, and new collaboration across the healthcare ecosystem. Led by CEO Duncan Weatherston, Smile intends to accelerate growth and further develop its health data platform. The company plans to use recent financing to expand its solutions for the healthcare sector and to streamline data workflows and decision-making for customers. Smile Digital Health provides a FHIR health data fabric (HDF) platform and exchange solutions that use HDF architecture and ONC-compliant, event-driven FHIR APIs to help healthcare providers, payers and IT vendors build secure, composable and scalable data infrastructures. The company offers a suite of health data, clinical reasoning and marketplace utilities designed to support ecosystem-wide data innovation and digital modernization. Its tools aim to accelerate healthcare innovation, improve patient care journeys, boost operational efficiencies and reduce costs via intelligent automation implementation strategies. Smile Digital Health intends to use recent funding to expand a newly acquired clinical reasoning utility and to develop forward-looking AI and machine learning capabilities. Founded in 2016 and led by CEO Duncan Weatherston, the company has grown rapidly into a recognized leader in digital health solutions. It serves clients across the United States and 18 other countries, including top-tier payers, providers, research institutions, other health IT companies and government agencies.

  • GrowthGenius

    Led · Equity · Aug 2021

    GrowthGenius offers a sales prospecting automation platform that gives customers access to over 550 million global prospect profiles, multi-channel campaign scheduling, and the ability to automate the prospecting process. The company pairs its software with an expert sales consulting team to help clients generate meetings and accelerate pipeline. Founded in 2016 and publicly launching its software in 2020 after three years as a tech-backed sales agency, GrowthGenius serves over 500 companies across many verticals. Since the platform launch, it has driven over 90,000 sales conversations and generated more than $350 million in qualified sales pipeline for customers. The business has experienced nearly 200% annualized revenue growth since the beginning of the year. Management says the new funding will be used to continue improving the core product and to drive more value for its hundreds of customers.

  • Lendified

    Participated · Equity · Apr 2019

    Lendified operates a small-business lending platform through its subsidiary Lendified Inc. and a SaaS AI-enabled credit origination and analytics platform through its subsidiary JUDI.AI. The company is a federally incorporated private lending company based in the Province of Ontario and was founded in February 2015. In January 2020 Lendified announced it is completing a reverse takeover of Hampton Bay Capital Inc. alongside a concurrent private placement financing. In February 2020 Lendified launched a $4 million private placement and made the offering available to a broader investor base via DealSquare and FrontFundr. The company intends to use the reverse takeover and financing as steps toward going public later in the year. The articles do not disclose revenue or user metrics. Lendified offers online loans to small businesses across Canada and a SaaS credit platform (Judi.ai) for financial institutions across North America. The company was founded by former bank executives and focuses on digital underwriting and credit adjudication technology. Lendified’s technology has been featured in The Globe and Mail, Financial Post, Bloomberg and the Toronto Star. The business has an established commercial relationship with Home Capital and has collaborated on several key initiatives. Lendified and Home Capital are positioning a deeper collaboration to support growth of independent business owners and to develop digital banking solutions. The recent strategic investment from Home Capital is intended to support the company’s ongoing growth in the Canadian small-business lending market. Lendified Holdings is a Toronto-based financial technology company that provides online loans to small businesses across Canada and a SaaS credit platform to financial institutions across North America. Its lending business offers loans up to $150k for terms up to two years. The firm's underwriting is powered by Judi, its credit adjudication platform that enables users to assess, price, and monitor credit risk. Judi is used by credit unions, community banks, and other financial services companies. Launched in 2015 and led by President Kevin Clark and CEO Troy Wright, the company plans to use the latest funding to continue expanding operations. The company closed a $15M funding round in April 2019 to support that expansion. Lendified is a Canada-based small-business lender that provides working capital loans ranging from $5,000 to $150,000 through a simple online application. Borrowers can qualify in minutes, receive an instant quote, and get funding in as fast as 48 hours. The lending process is powered by the Lendified Platform, a customizable AI-powered credit engine the company also offers to financial institutions to enhance adjudication and customer experience. Through its Vault Circle subsidiary, Lendified secured an exempt market dealer license from the OSC and enables accredited investors to invest in its online business loans. The company has received over $220 million in loan requests and says demand continues to rise. A newly announced financing arrangement with ClearFlow increases Lendified's lending capacity and supports its strategy to expand lending across Canada.

Team

  • Ilan Jacobson

    President and CEO

    LinkedIn
  • Cameron Vernest

    Partner, Origination & Partnerships

  • Richard Meng

    Investment Banking Junior Analyst

    LinkedIn
  • Jared Kalish

    Partner, Private Capital

    LinkedIn