Participated · Seed · Mar 2021

upSWOT offers an API-driven platform that connects, collects, and normalizes data from over 120 business software tools SMBs use (QuickBooks, Xero, Salesforce, Amazon, eBay, Shopify, FreshBooks, Sage, etc.). The product surfaces KPI dashboards, real-time insights, and automatic alerts so bank partners obtain actionable data to engage and help accelerate SMB growth. The company serves a diversified client base including US and European banks (Raiffeisen Bank Aval, Société Générale RosBank), fintechs (Tribal Credit), and non-banking FIs like MasterCard. upSWOT has a 45-person team and plans to expand its U.S. footprint, hire onshore staff to support deployments with Tier 1 and Tier 2 financial institutions, and further enhance the product. Founded in 2019, the company participated in the Berkeley SkyDeck accelerator.