Forbes Family Office
10 East 53rd Street 32nd Floor, New York, NY, 10022, United States
Overview
Forbes Family Trust is a private wealth management company that aims to help wealthy individuals and families manage their wealth and lifestyle through long-term relationships based on unparalleled service, responsiveness, and intellectual rigor. Building on the entrepreneurial spirit that has driven the Forbes family since the founding of its eponymous magazine in 1917, Forbes Family Trust developed a multifamily office and investment firm dedicated to the values of relationship building, responsiveness, and expertise.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Financial Services
- Real Estate
Investment portfolio
- Tap Network
Participated · Equity · Dec 2020
Tap Network offers a customizable, white-label rewards-as-a-service product that plugs into existing loyalty programs to broaden reward options and lower redemption thresholds. The company enables partners to let customers spend points on third-party offerings (for example, free Apple Music or HBO Max) or donate to causes, and it reduces the minimum points required to claim rewards. Tap has worked with partners such as Uber to expand their rewards, and its customers include Warner Music Group and the Brave browser. CEO and co-founder Lin Dai previously founded Hooch and says lessons from that experience shaped Tap’s focus on broader rewards. Tap positions its service as a way for companies to unlock liabilities sitting in customer wallets by making points more spendable across a wider network. The company has raised outside capital to grow the network and product integrations.