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The Venture Codex

Frontier Equities VC

New York City, New York, United States

Overview

Frontier Equities is a privately held venture capital firm based in New York. They invest in early to mid stage companies that demonstrate the potential for rapid revenue growth. They will consider investments in any sector. Individual investments will range in size from $100,000-$5mm

Total investments
1
Lead investments
1
Investments · 12mo
0
Active investors
0

Sector focus

  • Finance
  • Venture Capital
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Investment portfolio

  • Poshly

    Led · Seed · Aug 2014

    Poshly collects highly personalized consumer beauty data by offering product giveaways and asking users detailed questions about routines, conditions, and preferences, then anonymizing responses before sharing with brand customers. The company supplies insights to a range of clients including L’Oréal, Unilever, Interpublic Group, Weleda, Borghese, illuMask, Bluebeards Original, Montagne Jeunesse and others, charging clients $2,500 to $25,000 per campaign. Its site has attracted over 200,000 consumers; 62% of visitors return monthly, they spend over seven minutes on the site on average, and individual users answer roughly 400 questions over time. Brands typically provide the sampled products and campaigns offer only one to ten units, enabling low-cost sampling for clients. With the new funding Poshly is shifting toward a SaaS-based, subscription revenue model rather than one-off campaigns. The company plans to grow its team from eight to around twenty, adding engineering and design hires in San Francisco.

Team

No current team members are available.