Poshly collects highly personalized consumer beauty data by offering product giveaways and asking users detailed questions about routines, conditions, and preferences, then anonymizing responses before sharing with brand customers. The company supplies insights to a range of clients including L’Oréal, Unilever, Interpublic Group, Weleda, Borghese, illuMask, Bluebeards Original, Montagne Jeunesse and others, charging clients $2,500 to $25,000 per campaign. Its site has attracted over 200,000 consumers; 62% of visitors return monthly, they spend over seven minutes on the site on average, and individual users answer roughly 400 questions over time. Brands typically provide the sampled products and campaigns offer only one to ten units, enabling low-cost sampling for clients. With the new funding Poshly is shifting toward a SaaS-based, subscription revenue model rather than one-off campaigns. The company plans to grow its team from eight to around twenty, adding engineering and design hires in San Francisco.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2014