• Ecotrak

  Participated · Equity · Apr 2024

  Ecotrak is an Irvine, CA–based provider of an intelligent facility management platform. Its modern web and mobile applications serve multi-site owners and operators of restaurants, convenience stores, grocery stores and other businesses. The platform combines asset-specific granular data, automation, predictive analytics and a large network of service providers to simplify facilities management. Customers include Inspire Brands, Flynn Group, Dutch Bros Coffee and Dave & Buster’s. Led by CEO Matt Singer, the company plans to use the $30M funding to accelerate product development and go-to-market efforts. Singer said Ecotrak drives operational scale and delivers tangible bottom-line impact through analytics and work automation. Ecotrak provides a SaaS platform that enables multi-location businesses to automate repairs and maintenance and manage work orders, assets, and service providers. Its software aggregates data to intelligently prevent equipment failures and keep operations running efficiently. Customers include Inspire Brands, Flynn Restaurant Group, Texas Roadhouse and Dutch Bros. The company is led by CEO Matt Singer and serves restaurant and other multi-location operators. Ecotrak raised a bridge round and intends to use the funds to accelerate product development and innovation. The amount of the financing was not disclosed.

• SocialCrowd

  Participated · Seed · Feb 2024

  Described by its CEO as a "Fitbit but for work," SocialCrowd provides a platform that lets companies set measurable goals for employees and issue rewards when those expectations are met. The product has been used by restaurants — one example paid $1 for every five daily specials sold and reportedly drove a 490% sales increase in 90 days — and the company has expanded into retail, manufacturing and other hourly blue-collar workforces. SocialCrowd positions itself as performance-based rather than sentiment-based rewards and focuses exclusively on frontline and shift workers. The company reports average growth of 20% month-over-month, though the CEO declined to share revenue metrics. SocialCrowd plans to use new funding to expand engineering, customer success and sales teams and to broaden its vertical coverage. The company also has plans to expand into AI as part of future product development. Launched in 2022, SocialCrowd is a SaaS platform for performance management that lets companies set incentive campaigns, tracks employee performance in real time by connecting to existing productivity apps, and issues reminders to help staff hit targets. When goals are achieved, employees earn points they can redeem for gift cards or custom rewards such as time off. The product is positioned as a “Fitbit for work,” aiming to drive employee retention and productivity, particularly for large blue-collar shift teams that could not transition to remote work. The company has seen increased attention as customers seek tools to manage hybrid and frontline workforces. SocialCrowd plans to use new funding to expand its team and focus on customer acquisition. Co-founders Raphael Akinsipe and Paul Doran have prior startup experience together; Akinsipe has worked at Google and at Casetabs, which sold to Bain Capital. The founders envision evolving the platform into a broader tool for employee growth and business insight. SocialCrowd operates an automated employee incentive platform it calls the “digital Fitbit for work,” connecting to work applications such as Salesforce, Square and Jira to track employee progress toward goals. The platform sends periodic reminders and instantly rewards employees with points redeemable for gift cards, time off, and other rewards. Led by CEO Raphael Akinsipe, the company targets managers who want to boost worker performance through automated incentive programs. Early customers include Sonic Drive‑in franchise locations and Motorola Solutions. SocialCrowd is based in southern California and is currently a five‑person startup planning to double its headcount over the next year. The company says it will use the funding to scale the team, enhance its product offering, and continue its expansion.

No current team members are available.