GetVantage
27th Floor, Sunshine Tower, S. B. Marg, Lower Parel, Mumbai, Maharashtra, 400013, India
Overview
GetVantage is a Fintech platform that offers entrepreneurs growth solutions that include equity-free funding, real-time insights, business optimisation tools, and a powerful founder's ecosystem. GetVantage is India and Southeast Asia’s leading non-dilutive capital gateway for digital-first businesses and SMEs across 18+ sectors including eCommerce, CleanTech, D2C, Edtech, EV & infrastructure, SaaS, Healthtech, Foodtech, cloud-kitchens, QSR and many more. Founded in 2019 by seasoned fintech entrepreneur Bhavik Vasa and Tech and Ops veteran Amit Srivastava, the GetVantage uses proprietary technology to analyze an assortment of sales, marketing, and accounting data to offer growth capital to founders based on current and projected revenue in a fraction of the time it takes to raise from traditional sources. GetVantage makes data-driven investments between US$ 10,000 to US$ 3 million to help digital businesses unlock their growth potential. Unlike traditional funding sources, GetVantage doesn’t require business owners to give up equity or control via board seats, or warrants. As a founders-first company, GetVantage has built a strong ecosystem of strategic partners to provide business owners with powerful growth solutions (capital, community, content, collaboration) to hypercharge growth. GetVantage has quickly become a valued partner in the startup and eCommerce ecosystem helping founders reach new customers and focus on growing revenues without diluting ownership. The company has a number of exciting businesses in its current portfolio and a robust pipeline. As the leading non-dilutive fintech marketplace in India, GetVantage has firmly established itself as one of the most active investors in the country with a portfolio of over 450+ of the most exciting brands in India. The company has onboarded over 9,000+ brands onto its platform and is on track to fund 1000+ brands in the next 18 months. In keeping with the company's commitment to being a founders-first organization, GetVantage also launched a community support initiative for emerging entrepreneurs as a way of giving back by paying it forward to the next generation - www.foundersforfounders.org. In October 2020, GetVantage announced it had raised a US$5 million seed round led by Chiratae Ventures (formerly IDG Ventures) along with Dream Incubators (Japan) and other marquees NBFCs and debt funds. In June 2022, the company announced a $36 million pre-Series A / growth round led by Varanium Group and co-led by returning investor Chiratae Ventures. The round also so participation from returning investor Dream Incubator Japan, as well as new investors Sony Innovation Fund, InCred, and DMI Sparkle Fund.
- Total investments
- 4
- Lead investments
- 3
- Investments · 12mo
- 0
- Active investors
- 6
Sector focus
- Credit
- Finance
- Financial Services
- FinTech
- Lending
- Venture Capital
Investment portfolio
- InCruiter
Led · Equity · Jan 2024
Founded in 2018 by Anil Agarwal, InCruiter operates a fully automated interview-as-a-service platform that connects companies with a specialised marketplace of independent professional interviewers. The platform aims to accelerate hiring—claiming up to 1.5x faster completion of the hiring process—and says more than 2,000 professional interviewers have signed up. InCruiter recently launched IncBot, an AI video interview product that onboarded 87 new customers last year, conducted over 4 million interview minutes, and saved over 10,000 minutes of HR time in three months. The company says it will use the latest funding to become a one-stop shop for companies seeking to hire better talent more quickly. Financially, InCruiter received Rs 1.1 crore in revenue-based financing from GetVantage; earlier funding includes Rs 20 lakh in government debt via the Startup India scheme and a Rs 1 crore revenue-based round from Recur Club in January 2023.
- HyugaLife
Participated · Equity · Jan 2024
HyugaLife operates an online marketplace listing more than 450 brands and over 10,000 products across proteins, supplements, health foods and wellness categories. The platform emphasizes verified and authentic nutrition products through its H‑Tested programme, which includes direct sourcing from brands and independent lab reports that cover nutrition and heavy metals across much of its catalogue. It serves fitness enthusiasts, athletes, working professionals and families across India. The company plans to use new capital to enhance its AI-led personalization stack, build a dark-store network to speed deliveries and expand into offline retail. HyugaLife is led by founders Sachin Parikh, Anvi Shah and Neehar Modi and is part of parent Pratech Brands, which reported rising revenue and narrowing losses in FY25.
- WickedGud
Led · Equity · Jun 2023
WickedGud is an India-based FMCG startup that sells noodles and pasta with an emphasis on healthier, flavour-rich offerings. Its line-up ranges from a ₹20 Masala Noodles value pack to cup noodles and Korean-style spicy variants such as Korean Fiery 2x Spicy, Chilli Cheese and Chilli Chicken. Over the last 12 months the company has delivered 3× revenue growth and expanded its footprint to more than 5,000 retail outlets, including 1,500 Reliance Smart Bazaar stores and about 50 DMart locations, while maintaining a strong presence on Amazon, Blinkit, Instamart, Zepto, BigBasket and Flipkart. Cup noodles and Korean-style SKUs now account for over 42% of volumes and roughly 30% of value, and six of its products rank among Amazon’s top 30 best-selling Pasta & Noodles items. Fresh capital will be deployed to deepen omni-channel distribution, strengthen supply-chain and backend operations, and speed up new product launches in high-velocity categories. WickedGud supports its growth with humour-led marketing campaigns fronted by actor-investor Shilpa Shetty aimed at Gen Z and millennials. The brand’s execution and growth trajectory earned it a place on the Forbes Asia 100 to Watch 2025 list.
- Proost69
Led · Series A · Apr 2023
Proost Beer is a Delhi-based beer brewing company founded in 2017 by Vijay P Sharma and Tarun Bhargwa. The company sells beer across Delhi, Punjab, Uttar Pradesh and Kerala and reports selling nine beer units per minute. It aims to capture a 5%+ share of the Indian beer market by the end of the decade and plans to grow 300% by the end of fiscal year March 2024. Proost faces competition from Arbor Brewing Company, Bira 91, Simba, Kati Patang, Maka Di and Witlinger. The startup closed a Pre-Series A round raising about Rs 3 million (reported as $25 crore in the press release). The additional funds will be used for strategic expansion. Proost Beer is a brewery founded in 2017 that sources raw materials from both local and international suppliers to produce its beer. The company is present in more than 1,800 retail outlets and has sold over 10 million units. Proost plans to use new funding to expand production capacity, broaden its geographic reach, fulfil working capital needs, drive growth, and strengthen its position in the beer brewery space. Management expects the funding to help achieve 300% growth in FY24 and sees strong consumer willingness to try new, high-quality products. The company says the latest investment is part of a larger fundraising plan to support state-level expansion and ramp up production.