Participated · Equity · Sep 2021

GOOD Meat is the cultivated meat division of Eat Just, Inc., developing high-quality meat produced directly from animal cells using scientific and technological methods. The division will use the new funding to increase production capacity and accelerate research and development for cultivated chicken and other products. GOOD Meat plans to build the first-ever cultivated meat facility in the Middle East and North Africa through a partnership with Doha Venture Capital and the Qatar Free Zones Authority, with QFZA and the Ministry of Public Health indicating intent to grant regulatory approval soon. Eat Just has commercial experience: in late 2020 it secured the first-in-the-world regulatory approval of cultivated meat in Singapore and, via a partnership with foodpanda, hundreds of customers have enjoyed GOOD Meat’s chicken. The company emphasizes sustainable, safer protein options as part of Eat Just’s broader food-technology portfolio. GOOD Meat also strengthened its governance by adding Dan Glickman to its Advisory Board and Jim Borel to its Board of Directors. GOOD Meat produces real meat grown from animal cells as an alternative to conventional slaughtered livestock. Its products have been sold at a Singapore restaurant and delivered to consumers via a partnership with foodpanda following first-in-the-world regulatory approval. The division is focused on scaling production capacity and accelerating R&D to deliver high-quality cultured meat. Recent plans include multi-million-dollar investments in manufacturing facilities in the U.S. and Singapore and preparation for market entry in the United States. GOOD Meat became a subsidiary of Eat Just as it pursues expansion in North America and Asia and evaluates collaborations and acquisitions. The company positions itself to capture demand indicated by consumer and restaurant surveys showing openness to substituting conventional meat with cultured alternatives.