• GreyOrange

  Participated · Equity · Jan 2013

  GreyOrange builds a full-stack solution for warehouse, fulfillment and 3PL needs that combines autonomous mobile robots (AMRs), forklifts and bin systems for picking with its own first-party (“hardware-agnostic”) fleet management software. The company counts customers including Walmart Canada, Nike and Swedish fast-fashion retailer H&M. Founded in 2011 and headquartered in suburban Roswell, Georgia (roughly 20 miles north of Atlanta), GreyOrange has expanded its product suite since the era following Amazon’s Kiva acquisition. The firm has pursued multiple fundraises to scale its offerings and operations. CEO Akash Gupta said the latest funding will in part go toward delivering systems to customers. GreyOrange develops warehouse and logistics robotics that orchestrate fulfillment and optimize inventory for high-volume shippers. The company sells and deploys robotic systems to fulfillment centers and has notable customer deployments such as a Walmart Canada fulfillment warehouse outfitted with its systems. In 2024 GreyOrange pursued growth financing to fund expansion, hiring and scaled production rather than completing a previously reported IPO push. Much of the new capital will be used to hire roughly 300 roles across engineering, product, marketing and sales, and to ramp production and rollout of its robotic systems. The company was formed in India in 2015 and moved operations to Atlanta, Georgia three years later. Leadership framed the financing as a strategic mix of equity and debt to support continued growth and customer programs. GreyOrange develops robotic systems for warehouses, primarily a robot ‘butler’ that moves heavy shelves and a robotic ‘sorter’ belt that organizes packages. Founded in 2011 and headquartered in Singapore, the company operates five regional offices, three R&D centers and has more than 60 installations with retail customers worldwide. The founders say the vision is to build a holistic solution and to be the first to operate a fully-autonomous warehouse within three to four years. Management aims to deploy over 20,000 robots in the next three years and is targeting major expansion, including a North American headquarters in Atlanta and a planned research center in Boston. The new funding is intended to strengthen the company’s supply chain and scale operations 5–10X over the next couple of years. GreyOrange competes with established players such as Amazon-owned Kiva as it pursues broader warehouse automation. Grey Orange provides automated solutions for the logistics industry, including Butler, an automated storage and goods-to-man order picking system, and Sorter, a high-speed sortation system for order consolidation and routing. Butler is designed to reduce the time it takes to get orders to homes and inventory to stores. The company serves customers such as Flipkart, Jabong, Amazon India, GoJavas, Delhivery, DTDC and Aramex. Co-founded in 2011 by Samay Kohli and Akash Gupta, the company is based in Gurgaon, India. Grey Orange raised $30m in funding and intends to use the proceeds to develop new solutions and expand internationally into Asia, the Middle East and Europe. Grey Orange, founded in 2009 by Samay Kohli and Akash Gupta, develops the Butler System—a fleet of mobile robots for order fulfillment that uses proprietary machine learning and swarm-intelligence algorithms. The company serves large customers in e-commerce, third-party logistics and retail, claiming improved efficiency and reduced operational costs. Grey Orange was built after the founders' earlier work on humanoid robots and focuses on flexible, fast-to-deploy automation versus rigid industrial systems. The firm is headquartered in Gurgaon and Singapore and is preparing to manufacture its next generation of robots. Management says installations will begin in Singapore and other international markets as it scales. The recent Series A was significantly oversubscribed, and the company intends to use proceeds for hiring, R&D, scaling operations and international expansion.

No current team members are available.