The Venture Codex

Participated · Equity · Apr 2016

704Games develops and publishes NASCAR-licensed racing games for console and mobile, led by CEO Paul Brooks. The company released NASCAR Heat 2 in September 2017 and NASCAR Heat Mobile in 2017; the mobile title has surpassed two million downloads. Its newest entry, NASCAR Heat 3, was scheduled for release on September 7, 2018 for PlayStation 4, Xbox One and Windows PC via Steam. 704Games also announced NASCAR Heat Champions, a multi-day esports tournament during the DAYTONA 500 weekend, reflecting a push into competitive gaming. The company extended its NASCAR gaming license with NASCAR Team Properties through 2029. No revenue or other financial metrics were disclosed in the article. Dusenberry Martin Racing (DMi, Inc.) is a digital games publisher and developer focused on delivering NASCAR-branded games. Founded in early 2015, the company holds exclusive licensing rights to NASCAR simulation-style racing titles on interactive entertainment platforms through 2020. It plans to develop next-generation video and mobile NASCAR games across multiple platforms and intends to launch its first PlayStation 4 and Xbox One game this year. The company is headquartered at NASCAR Plaza in Charlotte, North Carolina. DMR has signaled interest in VR and eSports opportunities through strategic partnerships. Recently it secured $8.0 million in additional equity growth capital to fund product development and market launch plans.