Led · Equity · Jan 2024

Being Health is a multidisciplinary mental health practice co-founded in 2023 by psychiatrist Dr. Allie Sharma and healthcare entrepreneur Stephen Dabah. The practice combines psychiatry, psychotherapy, ketamine infusion therapy and other novel treatments, functional medicine, nutrition, acupuncture and care advocacy to deliver personalized care. It offers both in-person and virtual services from a two-story, 7,000 square foot clinic in Lower Manhattan with 22 treatment rooms. The team includes psychiatrists, psychotherapists, CRNAs, functional medicine physicians, nutritionists, acupuncturists and care advocates under Medical Director Dr. Hudson Elmore. Being Health emphasizes seamless coordination among clinicians, transparent pricing, and safety protocols. The company positions itself to deliver emerging, clinically-monitored novel treatments as they become FDA-approved and to serve patients with anxiety, depression, trauma and stress.

Participated · Series B · Apr 2018

Kidbox curates boxes of around half a dozen children's clothing items and accessories based on a parent-filled style profile, combining a proprietary algorithm with human stylists to select items. The company ships seasonally (spring, summer, back-to-school, fall and winter) and is not a subscription service; customers can skip boxes and are not charged styling fees. Kidbox plans to launch multiple private labels across all ages and will include at least one own-label item in every box starting with the next back-to-school shipment. The company says it will use new funding to invest in its technology foundation, data science teams, private labels, customer acquisition strategy and marketing. Kidbox reports a community of over 1.2 million (aggregated fans and email signups) but does not disclose customer counts or revenue. The team is about 35 people and is based in New York.

Participated · Series A · Apr 2016

Brayola's core product is a data-driven recommendation engine that lets users submit a bra they love (brand and size) and returns suggestions for other bras that fit the same way. The company has integrated with more than 100 brands and offers over 1 million SKUs, working directly with distribution warehouses so items arrive in Brayola packaging. Brayola purchases individual bras at wholesale prices rather than stocking large inventories. Founder Orit Hashay reports a sub-10% return rate on bras sold through the platform, versus roughly 30% returns through traditional channels. The company hit a $10 million revenue run rate by the end of 2016 and Hashay expects a $27 million run rate through this year. Brayola has not spent heavily on marketing to date; a significant portion of the new funding will be used to build brand awareness. Brayola enables women to find the right-fitting bra by having users upload photos of themselves wearing a favorite bra, which are crowd-voted (faces excluded) and finalized by a "bra expert." Users can also enter make, model, and size to get automated suggestions for other bras. The company has launched a marketplace that leverages inventory from brand partners so customers can purchase recommended items directly on the Brayola website. Founder and CEO Orit Hashay told TechCrunch Brayola's conversion rate is around 5.5%, which the company says is almost as high as Amazon Prime. Brayola reports a return rate below 8%. The company recently closed a $2.5 million Series A round to support its product and marketplace growth. Brayola guides users through creating a personal "Brayola drawer" of bras they already own and love, then matches those selections to other users with the same bras and sizes. The site uses its bra fitter technology — a recommendation algorithm — to suggest new bras based on the preferences of similar women. Brayola aggregates bras from multiple e-commerce retailers, including Macy’s and Amazon, and currently directs purchases through those retailers' sites. The company says that in the future users will be able to buy directly through Brayola. Founder Orit Hashay is named in the article. Brayola has received seed funding from investors Roi Mor and Shahar Smirin.