IF7
501 Madison Avenue, Suite 704, New York, NY, 10022, United States
Overview
IF7 is a creative agency that offers branding, influencer marketing, gaming integrations, consulting, and social content creation services.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Brand Marketing
- Consulting
- Content Creators
- Gaming
- Social Media Management
Investment portfolio
- Relentlo
Participated · Equity · Mar 2022
Relentlo provides a lightweight SDK and platform that enables game developers to turn in-game objects into branded assets, run auctions, and deliver seamless, non-interruptive ad placements with detailed analytics. The company partners with dozens of mobile and console publishers and titles, including Minecraft, Roblox, Fortnite, Wildlife Studios, and Lockwood Group, and works with brands such as Amazon, Experian, KitKat, Home Depot, and FedEx. Relentlo says it reaches over 2.5 billion gamers and offers campaigns starting in the low five-figure range. At GDC it unveiled two new products: the Relentlo Metaverse, which integrates NFTs to unlock in-game objects across multiple games, and the Relentlo Creator Hub, which pairs brands with top creators on Fortnite, Minecraft, and Roblox. The Metaverse initiative plans to select 20 games (each receiving $50,000–$150,000) and expects to help brands generate over 5 billion impressions. Founded in 2020 by UC Berkeley dropouts including Neil Tewari and James Jiao, the company is based in Berkeley, California and has raised $2M in external funding.
Team
No current team members are available.