Ignite100
5 Carliol Square, Campus North, Sunco House, Newcastle upon Tyne, Tyne And Wear, NE1 6UF, United Kingdom
Overview
Ignite provides accelerator, incubator, and education programs for technology startups. Ignite is funded primarily through commercial activity, and has also raised investment from Northstar Ventures through the FBNE Accelerator Fund, managed by North East Finance as part of the £125m FBNE program. Founded in 2011 by Colin Willis, Jon Bradford, and Paul Smith, Ignite was expected to be a one-off, three month program. Instead, Ignite grew into an independent co-working space and venue that span off as Newcastle's tech centre Campus North. In 2016, Ignite expanded operations to London and Manchester, running accelerator programmes in both cities. In May 2016, Ignite MD Tristan Watson took over as CEO.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- B2B
- B2C
- Incubators
Investment portfolio
- Adludio
Participated · Equity · Feb 2014
Adludio is an AI-driven technology company that delivers premium mobile advertising focused on attention-led, data-driven and privacy-compliant campaigns. Its platform combines data-driven creativity, proprietary technology, automation and AI to design and optimize interactive mobile creative for major brands including Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas and Microsoft. The company has offices in London and five US cities (New York, Los Angeles, Chicago, Atlanta and Detroit) and also delivers services via resellers in Hong Kong and Singapore. Adludio reported 50% growth in the US in 2022 and has continued to increase revenues globally. With new senior hires including Ian Liddicoat as CTO and Dave Ramsay as CPO, the company plans to launch a fully automated, self-service SaaS version of its platform in 2024 to allow customers to manage campaigns directly. Adludio is working with the IAB to develop attention as a metric and aims to help marketers drive engagement without relying on personal data. Adludio is a mobile adtech company that delivers creative campaigns leveraging mobile phone features and its proprietary technology to ensure ads are delivered in the best place at the best time. The company analyzes data from previous campaigns to understand how mobile users engage with advertising and to inform creative decisions. Clients include blue-chip brands such as Jaguar Land Rover, Nike, Microsoft, Chanel and LVMH. Founded in 2015 and led by CEO Paul Coggins, Adludio employs around 60 staff worldwide. It maintains offices in London, Hong Kong, Taipei, Singapore, New York and Los Angeles and has also established presences in US cities including Chicago, Atlanta and Detroit. The company raised funding to accelerate growth in the US and internationally. Future Ad Labs is a UK-based ad tech company that replaces traditional CAPTCHAs with PlayCaptcha, a branded mini-game verification unit. PlayCaptcha presents simple game-like challenges—such as sliding to unwrap a virtual chocolate bar—that verify users while exposing them to branded content. The company sells the ad-facing unit to publishers and brands and positions it as a revenue-generating alternative that does not harm user experience. Future Ad Labs reports a 92% success rate for PlayCaptchas (23% higher than standard CAPTCHAs) and 90% brand recall. It has launched with the National TV Awards and the BBC (via BBC Labs) and has secured campaigns from Heinz, Reckitt Benckiser, and Nestle. The company raised $1M in funding and said it was on track to hit "7-digit revenues" in 2014; it also recently hired a VP of sales from a legacy online gaming company.
Team
No current team members are available.