The Venture Codex

Participated · Series A · May 2024

BEYOBO is an online B2B cross-border e-commerce marketplace founded by Anil Agrawal that connects Indian SMEs to import products and helps international vendors increase their online and offline presence in the Indian market. The platform offers a wide range of products, including household goods, cosmetics, mobile devices and accessories, and the company fulfills orders itself. Over the past year the e-commerce platform reportedly doubled in growth. BEYOBO will use the proceeds to increase international brand presence in the Indian market and to fund platform upgrades. The startup raised Rs 6.7 crore in a pre-Series A2 round that was 300% oversubscribed. The article frames the raise against a rapidly growing Indian B2B e-commerce market, which expanded from $5.6 billion in 2021 to $18.2 billion in 2023. Beyobo is a B2B commerce enabler focused on cross-border procurement and helping international brands enter Indian markets. The company digitalizes B2B operations and supports brands in reaching tier 2 and 3 city retailers through an online platform. Beyobo serves over 35,000+ retailers and reported INR 95 crore in revenue in FY23. Founders include Anil Agrawal, Kunal Jain, and Shikha Agarwal, with Anil Agrawal serving as CEO. The company plans to expand into additional categories and add predictive analytics and personalized cataloguing to improve customer experience. Beyobo emphasizes three engines for non-linear growth and aims to deepen its supply and demand capabilities.