
Keadyn
Schiedamse Vest 154, Rotterdam, South Holland, 3011BH, The Netherlands
Overview
Building great ventures together by sharing inspiration, knowledge and resources. Our relationships are built on strong common values. We share our passion for the development of disruptive businesses. We are committed to reach ambitious goals. We love forward thinking. By focussing on these specific industries we can add maximum value to our ventures: - E-Commerce solutions - Real Estate innovations - Fin-Tech solutions - Marketing and Advertisement solutions Areas of Excellence: • New Business development • Company Strategy • Accelerating business • Growth hacking • Leading Change • Redesigning Business Processes • Negotiating & Closing Deals • Leading Smart Investments • Raising Capital • Forming Strategic Alliances • Business Intelligence • Managing Budgets • Coaching and Developing Teams • Building Great Companies • Creating Business Value Specialties Real Estate Innovations, Fin-Tech Solutions, E-Commerce Solutions, Accelerate Business, Strategy, Forming Strategic Alliances, Growth Hacking, Creating Business Value, Smart Investments
- Total investments
- 4
- Lead investments
- 4
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- E-Commerce
- E-Commerce Platforms
- FinTech
- Marketing Automation
- Real Estate
- Venture Capital
Investment portfolio
- Monyq
Led · Seed · Mar 2024
Monyq offers a digital shoebox platform and mobile app that stores and categorizes receipts and financial paperwork, making them searchable and easy to manage. The company also issues a VISA Vpay debit card that automatically tracks store-level purchases, assigns categories and allows configurable spending limits. The service is currently in a pilot phase and is free to use; the team plans to introduce paid premium features later. The recent seed funding is being used to make the product ready for a planned full launch later this year. Founders Igor Kluin and Marc van Putten bring entrepreneurial and accounting experience from prior ventures and roles. The startup is based in Rotterdam and has received roughly €400,000 in total investment to date.
- Crobox
Led · Equity · Sep 2016
Crobox combines consumer psychology with machine-learning to influence purchase decisions by delivering notifications, micro-copy and product tags based on emotional triggers. Its platform relies on a library of more than 200 psychological triggers to help customers experiment with messaging across segments. The company personalizes on-site messaging through targeted micro-copy and product tags tied to predefined emotional triggers. Crobox serves over 20 global customers, including Rakuten, T-Mobile and Under Armour. The company plans to use the funds to continue expanding the capabilities of its platform and to expand into other countries. Rodger Buyvoets is the CEO and founder.
- ABOSS
Led · Seed · Aug 2016
ABOSS offers a suite of online back-office tools designed to improve efficiency, provide insights and create transparency between artists, booking agents and managers. The product targets practical administrative workflows in the music industry to let creatives focus on their work. ABOSS already serves notable Dutch artists such as Armin van Buuren and Oliver Heldens and works with booking agencies including David Lewis Productions, Hekwerk Theaterproducties and 010 Bookings. The company is active internationally, serving clients in the United States, Germany, Hong Kong, the United Kingdom and Australia. ABOSS plans to use its fresh capital to support international expansion. The name ABOSS stands for Artist Back Office System and the company was founded in 2014.
- Otrium
Led · Seed · Jun 2016
Otrium operates a managed marketplace and proprietary technology that lets fashion brands set up their own online outlet stores, retaining control over pricing, merchandising, visibility and placement. The platform automates many onboarding and merchandising processes, saving brands people-hours and providing analytics to predict future best-sellers. Otrium positions itself as a sustainability solution by enabling brands to sell excess stock rather than sell to stock buyers or send items to landfill. The company reports 3M registered members, more than 300 fashion brands on its app, service to over 20 markets across Europe and the US, and revenues that more than doubled in 2021. It runs from three logistics hubs, typically holds hundreds of millions of dollars of stock on its platform at any time, and offers members average discounts of 67% (up to 75%). Otrium employs over 270 people across hubs in London, New York and Amsterdam and has registered headquarters in the Netherlands. Otrium runs an online channel designed for fashion brands to sell end-of-season and excess inventory while preserving brand scarcity. The platform lets brands manage their own outlets, access in-depth analytics, and use a dynamic pricing engine to maximize revenue on outdated items. The model addresses excess stock driven by fast fashion and recent lockdown-related inventory surges. Two hundred brands partner with Otrium, including Joseph, Reiss, G-Star, Asics, Puma, Vans, Pepe Jeans, Alexachung and Scotch & Soda. The site reports one million registered customers and is live in the Netherlands, France and Germany, with a recent launch in the U.K. With fresh funding, the company expects to pursue further international expansion. Otrium operates a marketplace for brands to sell excess inventory using its own resale model. The company partners with both up-and-coming designers and global names to list their surplus stock. It has over 100 brand partnerships, including G-Star, Puma, Vans, Pepe Jeans and Scotch & Soda. More than 600,000 shoppers are subscribed to buy on the platform. Otrium intends to use funding to grow its international presence and expand brand partnerships. The company was founded in 2016 and is based in Amsterdam. Otrium is an Amsterdam-based online fashion platform that gives fashion lovers access to deals from designer brands needing to sell excess stock. Co-founded by Milan Daniels and Max Klijnstra, the marketplace aggregates surplus inventory and signs new brands weekly. The company reported month-over-month growth of over 10,000 members. It is currently only operating in the Netherlands. Otrium raised €600k in a seed round led by Keadyn and had previously raised €200k earlier the same year. The new funds will be used to expand the company’s reach domestically and abroad.