Kickstarter
58 Kent Street, Brooklyn, NY, 11222, United States
Overview
Kickstarter is an online crowdfunding platform and community that enables artists, musicians, filmmakers, designers, and other creators to raise funds for various community projects focused on movies, music, art, theater, games, comics, technology, fashion, food, design, and photography. Individuals who back these projects are offered tangible rewards and one-of-a-kind experiences in exchange for their pledges. Kickstarter applies a 5% fee on the total amount of the funds raised and their payments processor applies an additional 3–5% fee.
- Total investments
- 12
- Lead investments
- 11
- Investments · 12mo
- 2
- Active investors
- 8
Sector focus
- Content Creators
- Crowdfunding
- Finance
- Funding Platform
Investment portfolio
- Rokid
Led · Equity · Oct 2025
Rokid is a human-computer interaction company that designs and manufactures augmented-reality hardware and software, most recently launching the 49-gram Rokid Glasses, billed as the world’s lightest full-function AI & AR smart glasses. The device runs on the Qualcomm AR1 platform and incorporates dual Micro LED waveguide displays, a 12-megapixel Sony IMX681 camera, and AI-driven features such as real-time translation, object recognition, live transcription, navigation, teleprompter capabilities, and voice interaction. Its open SDK lets developers tap into services like ChatGPT, Gemini, Google Maps, Microsoft Translator, and custom large language models, positioning the product as an extensible platform rather than a closed ecosystem. Rokid claims the largest XR developer community in China and has won three consecutive CES Innovation Awards and five German iF Design Awards. To build momentum, the company undertook a “Future in Sight” world tour with live demos across the United States, Germany, Singapore, and France, and launched a “Go Global with Rokid Glasses” creator program that funded user-generated travel stories captured through the glasses. The recent Kickstarter campaign drew over 5,000 backers and raised $3.6 million, providing the firm with capital for global rollout and validating consumer demand for intelligent, lightweight smart eyewear.
- Snapmaker
Led · Equity · Oct 2025
Snapmaker develops consumer-grade desktop 3D printers, most notably the U1 which uses an architecture of four independent tool heads and the SnapSwap™ rapid tool-changing system to enable multi-color and multi-material printing. The U1 architecture reportedly delivers about a 5x improvement in printing efficiency and reduces filament waste by around 80% compared with traditional single-nozzle solutions. The U1 raised $20.61 million on Kickstarter from over 20,000 backers and the company has since shipped over 100,000 units. Snapmaker says the U1 drove a 10x year-over-year revenue increase. The company plans to expand beyond hardware into a creator-centered ecosystem including consumables, a content community, a dedicated 3D model platform for one-click printing, and AI tools to simplify 3D design and production.
- Mado Dynamic
Led · Equity · Apr 2025
Mado Dynamic's flagship C-Series is a solar-powered, automated window shade system that combines solar-powered motors, adaptive algorithms, and a tool-free, drill-free installation to optimize light and reduce heat gain. The product is designed for renters and homeowners and automatically adjusts to changing light and temperature to lower HVAC usage by up to 20%. On its debut Kickstarter campaign the company raised $306,960 from 330 backers in 37 days, pre-selling nearly 1,000 units with an average order value of about $875 and exceeding its funding goal by 828%. More than 70% of backers said they intended to purchase additional units, and 25% of customers were new to Kickstarter, indicating early retention potential and strong customer enthusiasm. U.S. shipments are scheduled for September 2025, followed by a direct-to-consumer launch and retail rollout later in the year, and the company plans international expansion in 2026. Mado is seeking strategic partnerships and early-stage investment to support manufacturing scale-up and continued product development.
- UNA Watch
Led · Equity · Apr 2025
UNA Watch is an Edinburgh, Scotland–based wearable tech startup that makes a smartwatch with upgradeable sensors tailored to runners, cyclists and hikers. The device offers real-time GPS tracking, heart rate monitoring and post-activity insights through a minimalist, adaptive UI. It charges via a standard USB-C cable and supports sensor upgrades over time. UNA provides a custom mobile app for iOS and Android that controls training data, insights, and watch customization and can integrate with platforms such as Strava. The company raised £200K on Kickstarter and intends to use the funds to expand operations and advance product development. Prior to the Kickstarter campaign, UNA had secured £300K in investment from SFC Capital. UNA Watch raised £300K to support expansion and product development. The company, founded by Lewis Allison and based in Edinburgh, Scotland, is developing a new category of sustainable smartwatches that let users repair, replace, and upgrade components rather than discard devices. With a four-person team, UNA Watch plans to launch its first GPS-enabled modular smartwatch via Kickstarter. More than 7,000 people have registered interest and almost 1,000 have already placed deposits. The firm has appointed two non-executive directors, Robin Knox and Andrew Coull, to help guide strategy. The recent financing will be used to expand operations and advance development efforts.
- Diferente ≠
Participated · Seed · Apr 2022
Diferente operates a subscription model that sources directly from organic farmers to deliver fresh produce at prices reportedly around 40% below grocery-store rates. Customers choose weekly or bi-monthly delivery slots and a proprietary algorithm predicts and customizes baskets based on preferences, availability, seasonality and recurrence. The company says it is already profitable per order while operating in 12 cities within the State of São Paulo, and has grown sevenfold in revenue since launching in early 2022. Average order volume rose from 13.8% to 17.2% in the past 10 months, with customers ordering an average of two $15 boxes per month; Diferente forecasts more than $30 million in revenue by the end of 2024. The startup has rescued 300,000 kilograms of food to date, offers roughly 50 SKUs on average (up to 170 seasonally), and employs about 75 people with plans to hire 20–30% more. Planned product work includes launching an app, entering new categories and SKUs, and deploying a second phase of AI-powered customization; the company also plans to expand its delivery radius and enter additional cities around São Paulo. Mercado Diferente is a foodtech that promotes access to organic foods by offering items that would otherwise go to waste. Its business model sources surplus organic produce that might be discarded and sells it to make healthy food more affordable. The startup plans to use a recent R$24 million seed investment to grow and expand its operations across Latin America. Company leadership says the funds will help revolutionize the organic and healthy-food market and bring this type of food to many more people. The model is intended to generate impact for both producers and end customers. Executives including CMO Saulo Marti framed the raise as joining heavyweight partners to scale impact; investor Abhi Ramesh compared the opportunity to Misfits Market’s U.S. experience.