Participated · Equity · Jan 2023

YGG Japan operates GabeeTown, a web3 game-specific platform that curates domestic and foreign blockchain games to help even beginners start playing. The company positions itself to move Japanese users from “Play to Earn” toward a broader “Play and Earn” market and to support Japanese game publishers in global launches. YGG Japan is building onboarding tools, media functions (GabeeTown is in alpha), wallets and other infrastructure to lower entry barriers and reduce scam risk for web3 novices. Its future plans emphasize product development, marketing/promotion, and recruitment of specialists (engineers, token economists, product marketers, BizDev, PR) to scale operations and communities. Financially, the platform has raised a cumulative total of approximately $5.75 million, including a recent private placement of about $2.95 million. ForN Inc., established in November 2021 and headquartered in Minato-ku, Tokyo, is the operating partner of YGG Japan and provides marketing, tool development, and infrastructure support. YGG Japan is a subDAO of Yield Guild Games formed to promote blockchain gaming across Japan and to curate and create localized content for Japanese players. It partners with ForN, a DAO-structured game guild service optimized for Japanese gaming culture, and has an exclusive partner relationship with ForN. The subDAO plans to scale the blockchain game market in Japan by developing guild participation services, strengthening partnerships with existing guilds, offering scholarship programs for locally developed games, and providing smoother onboarding to Web3. YGG Japan will also provide development and marketing support for blockchain games using Japanese IP and work with local companies to build a pipeline of games to global users. The team includes Japan-based gaming and tech leaders such as CEO Tetsuya Fujiwara and other industry veterans. The company cites Japan’s market of 52.7 million gamers and a US$22.1 billion gaming market as the opportunity it aims to convert to blockchain gaming, and it recently secured funding to build entry-point products for mass gamers.