The Venture Codex

Led · Seed · Jul 2026

Launched in March by Louis Coucke and Rajesh Narkar, Confluxe aims to introduce international premium apparel labels to India using an asset-light model that handles sourcing, merchandising, marketing, technology and retail expansion while letting brands retain visibility over their business. The company debuted Brazilian menswear label Urban Performance with price points between ₹3,999 and ₹20,000 and plans a September launch of a US-based premium denim brand that is part of a global apparel group generating more than $3 billion in annual revenue. Confluxe targets brands priced above ₹3,500 across menswear, womenswear and outdoor categories and expects each brand to reach about ₹100 crore in annual revenue within three years. It plans to build brands online first and then expand into shop-in-shop formats and exclusive stores, and is pursuing both established global brands and emerging labels. The founders are targeting a ₹500–1,000 crore business within three to five years and say the funnel of brands wanting to enter India has grown since their funding announcement. The company is positioning itself between fast fashion and luxury, seeking consumers willing to pay more for quality and differentiated products rather than logo-led luxury.