Participated · Equity · Jun 2021

Moonshot Brands acquires and operates Amazon and DTC brands with a boutique approach, preferring to partner with entrepreneurs who continue to run their brands rather than simply buy EBITDA. The company initially focused on mobility and action sports and now manages nine brands, including Magneto Boards. It recently purchased assets from Product Labs, including scooter brand La Scoota and fitness brand WOD Nation. Moonshot says it is positioned to grow to over $100 million in trailing 12 months growth by the end of 2022. The co-founders, CJ Isakow and Allan Fisch, started the company in 2020 and emphasize building long-term brands rather than being labeled a typical aggregator. The new capital is intended in part to purchase assets from other e-commerce aggregators amid early consolidation in the sector. Moonshot Brands buys, launches, and scales Amazon third‑party sellers and direct‑to‑consumer brands on Shopify and WooCommerce, providing growth capital, data, and operational expertise. Since its 2020 founding the company has pursued a founder‑first model, offering seller‑specific partnerships ranging from equity deals to full acquisitions and giving partners equity in Moonshot. The platform focuses on a small number of brands that can become category leaders, supporting them with operations, marketing, supply chain management, and product development. Moonshot reported a $30 million revenue run rate and said it is building a portfolio of digitally native consumer brands. Leadership emphasizes founder-friendly exits and continued involvement by sellers inside Moonshot’s ecosystem. The company plans international expansion to more than a dozen markets.

Participated · Equity · Jun 2021

Moonshot Brands emerged from stealth as a rapidly growing platform that buys, launches, and scales direct-to-consumer and marketplace e-commerce brands. The company partners with successful owner-operators of third-party marketplace businesses and DTC brands. Moonshot provides growth capital and leverages data and deep expertise in operations, supply chain management, marketing, omnichannel distribution, and international expansion. Its mission is to buy, launch, and grow the most loved e-commerce brands of the future. The company is based in Oakland, CA, and announced it has raised $160 million in funding. Moonshot aims to use the capital to support acquisitions, scaling, and international growth.