L Marks
72 Acton Street, London, WC1X 9NB, United Kingdom
Overview
L Marks is a leading global innovation specialist which has created over 100 programmes with its partners in Europe, Asia and North America. Founded in 2014 with a presence in the UK and the US, L Marks has developed and delivered results-driven corporate innovation solutions, trusted by world-leading brands including BMW, Lloyd’s of London and Sodexo. Through their award-winning Innovation Labs, L Marks’ partners have worked with over 450 startups with a successful deployment rate of over 70%. The L Marks New Ventures unit supports its clients to create and develop new revenue-generating businesses through its Venture Studio, and transform their corporate culture within their Intra-Lab. Building on its experience in innovation delivery, L Marks is expanding its advisory and capability development support through their acquisition of The Inovo Group in 2022, a US-based innovation consultancy with over 20 expertise in implementing scientific research and advanced analytics to guide organisations to succeed at strategic innovation. To learn more, visit lmarks.com
- Total investments
- 2
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 6
Sector focus
- Consulting
- Information Technology
- Innovation Management
- InsurTech
Investment portfolio
- ThriveMap
Participated · Equity · Jan 2018
ThriveMap provides recruitment software that rates the culture fit between job candidates and potential employers using a proprietary survey and algorithm it says is based on cutting‑edge research. The company positions its assessment as distinct from personality or behavioural tests by focusing on team and company fit. Founded in London in 2015, ThriveMap operates out of TMRW in Croydon and has landed clients including Dolby, AOL and Belron. The startup says it will use the new funding to build API integrations, drive market awareness and pursue a “ground‑breaking new feature.” ThriveMap was a winner of the Belron Drive accelerator and has support from LMarks’ early stage investment fund. Chris Platts is identified as the company’s CEO.
- DigitalBridge
Led · Equity · Feb 2017
DigitalBridge pivoted from an AR-based home decor planning app to a focused "guided design tool" for kitchens and bathrooms. Its solution lives on retailers' websites and apps and guides consumers through entering floor plans, designing in 3D and purchasing. The company says its core capabilities in AI and computer vision reduce the complexity of designing these rooms for non-experts. DigitalBridge has worked with Kingfisher Plc for the last couple of years and its product is already live with B&Q in the U.K. The tool aims to shorten sales cycles, increase conversion rates and average basket sizes, and drive more engaged customers into stores. The startup disclosed it has picked up £3 million in new backing to support growth and product development. DigitalBridge offers a computer-vision and machine-learning platform that integrates into a retailer’s website (via API or white-label) to let end users upload a photo of their room and automatically recognise walls, floors, ceilings, objects and lighting. The platform then removes or replaces existing furniture and surfaces and renders wallpapers, carpets, paints, artwork and furniture from a retailer’s catalogue. Unlike many competitors, DigitalBridge intentionally avoids AR apps, preferring native web integration to keep the buyer journey on retailers’ sites. It operates as a B2B SaaS targeting home décor retailers (John Lewis, DFS, B&Q, IKEA, Home Depot and similar chains are cited as targets). The company monetises each time an end user uploads a picture through a retailer integration. DigitalBridge is led by founder and CEO David Levine and is based in Manchester. The startup is backed by John Lewis via its accelerator and other investors, and has raised £700,000 in total.