Landvault
Third Floor, The Corner Building, 91-93 Farringdon Road, London, England, EC1M 3LN, United Kingdom
Overview
Admix is a monetisation platform for game developers that enables non-intrusive, programmatic product placements within their content. Admix is a programmatic platform for everything from immersive technologies to mobile games, selling their inventory to popular demand-side platforms and giving millions of advertisers the ability to buy game media in a couple of clicks.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- Advertising
- Internet
- Marketing
- Social Media Advertising
- Virtual Reality
Investment portfolio
- Atlas
Participated · Equity · Nov 2023
Atlas is a Vienna, Austria–based company building a 3D generative AI platform for creating custom, IP-specific assets and virtual worlds for games, virtual ecosystems and XR. Its suite of AI products helps enterprise clients and creators generate assets and experiences much faster than traditional pipelines. The company plans to use new funding to enhance R&D and deepen collaborations with game developers and brands to further its gaming experiences. Ben James is the CEO & Founder and leads the company’s product and partnership efforts. Atlas previously received grants in 2020 supporting AI work aligned with the European Union’s High-Level Expert Group on Trustworthy AI. The current funding will be released across three years and is conditioned on milestone achievement. Atlas offers a suite of AI products that help enterprise and next-gen creators generate custom, IP-specific 3D assets for video games, virtual ecosystems and XR experiences. The company partners with game developers and brands, including Square Enix, Consortium9 and Shrapnel, to scale asset development and lower production times. Led by CEO Ben James, Atlas is headquartered in Vienna, Austria and is deployed worldwide. The new capital will be used to accelerate expansion of Atlas’ developer solutions and to build out a self-service 3D AI creator platform. Atlas is supported by strategic advisors and angel investors Timmu Tõke, Abel Mathew and Geoff Renaud.