The Venture Codex

Participated · Series A · Jul 2014

Traity is building a platform to become a standard for online reputation by aggregating identity, behavior, and endorsements. It verifies identity through linking and verifying social networks, mobile phone verification, and plans for passport verification and short introductory videos. The product assesses behavior via social metrics (for example, detecting fake followers) and surfaces endorsements from marketplaces like eBay and Airbnb as well as offline institutions. Traity emphasizes transparency and presents reputation information contextually rather than as a single black-box score. The company is targeting collaborative consumption marketplaces to adopt its API so third-party reputation can feed back into user profiles, while acknowledging larger incumbents may resist. Traity has amassed 4.5 million users from an early Facebook-led version and announced a $4.7M Series A to help fund that mission.