• Linio

  Led · Equity · Nov 2013

  Linio raised €50m of new funding in September 2016. Kinnevik committed a follow-on investment of €12m into Linio. The funding round is being implemented in several tranches. Upon implementation of all tranches Kinnevik's ownership will increase to 27% from 17%. The press release does not disclose Linio's operating metrics or product details. The announcement was published alongside Kinnevik's financial updates for other portfolio companies Westwing and Home24. Linio is an Amazon-style e-commerce marketplace active in Mexico, Colombia, Venezuela and Peru, selling both directly and via third-party merchants. Its sites list over 300,000 products across categories including technology, fashion, home goods, music and books. The company claims to be the No. 1 online store in Mexico with over 15 million monthly website hits, more than 2 million Facebook fans and over 50,000 Twitter followers. Founded in 2012 within Rocket Internet's portfolio, Linio plans to expand into Chile and is opening Central America via a hub in Panama. Management says it will use the new financing to accelerate expansion across Spanish-speaking Latin America. The company is not disclosing valuation, sales, profitability or customer counts beyond the stated traffic and social metrics. Linio is a Rocket Internet‑incubated e‑commerce marketplace offering roughly 150,000 items across seven categories (technology, home, fashion, health and beauty, kids, books and magazines, and sports). Founded in 2012, the company operates in Mexico, Colombia, Peru and Venezuela and centralizes logistics and back‑office functions to reduce operational costs. It positions itself as an Amazon-style marketplace for Latin America and intends to scale within its existing markets rather than expand into new countries. Linio reports engagement metrics of about 20 million site hits, 2 million Facebook fans and 35,000 Twitter followers, but declined to disclose revenue, run rate or total funds raised to date. The company says it will use new funding to scale operations, improve service, and increase market share and market leadership in its current markets. The business model emphasises inventory breadth and centralized operations as Rocket Internet builds capital‑intensive e‑commerce businesses in emerging markets. Linio sells a broad range of consumer goods online across categories including technology, entertainment, home, babies and toys, books, office accessories, and personal care. The company launched in spring 2012 and has pursued aggressive, capital‑fuelled expansion to capture Latin American e‑commerce market share. It operates in Colombia, Mexico, Peru and Venezuela and positions itself as the region's "largest, fastest‑growing e‑commerce retailer." The article reports a €20M (~$26.5M) round from previous backer Summit Partners and notes an earlier, separate investment this month from German retail group Tengelmann described as an "8‑digit Euro sum" (reportedly €15–20M). Other named backers include AB Kinnevik, J.P. Morgan Asset Management, and Rocket Internet. The new funds are said to be used for further growth across Linio's Latin American markets.

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