Participated · Equity · Jan 2026

Founded in 2019, Mindsite provides infrastructure that aggregates data from more than 500 retailers across 20+ countries, turning those insights into actionable recommendations for e-commerce teams. Its toolkit already includes Masterdata Agent, Growth Agent and Review Sentiment Analysis, and the company is now building a new AI agent designed to automate decision-making and execute actions in the field. Enterprise customers such as Colgate, Unilever, Arçelik, Watsons, Migros and Eczacıbaşı use the platform to monitor and manage digital shelf operations. Mindsite currently operates offices in the United Kingdom and Indonesia and intends to open new locations in Malaysia, Australia, the United Arab Emirates, Saudi Arabia and Brazil. The team also plans to pursue strategic acquisitions to expand its product capabilities and regional reach. With the latest capital injection, the company will continue scaling its global organization and accelerate development of AI-agent-based products.

Participated · Seed · Apr 2024

heybooster provides a marketing data and analytics platform that turns collected data into actionable projects. The company describes its heybooster 2.0 capability as gathering data and interpreting it for actionable initiatives. It is developing heybooster 3.0 to allow users to track marketing actions and continuously communicate with marketing solutions via a public API. To support these developments, heybooster announced a €770,000 investment. The round includes funding from Ak Asset Management, Starters Hub, and Arz Portföy, with follow-up investments from Lima Ventures and LEAP Investment. The fundraising was announced on LinkedIn and received multiple congratulatory comments.

Participated · Equity · Jan 2024

B2Metric is one of the companies in the Innogate community. According to an announcement posted on LinkedIn, the company has secured a $1.25 million investment. The round was led by Simya VC and included participation from Maxis Innovative GSYF, Inveo Ventures, 100th Year Venture Capital, TT Ventures GSYF, Mindvest GSYF, Ethaum Venture Partners, Leap Investment, and Arman Erman. The list of participating investors shows that multiple funds and an individual backer contributed to the financing. No additional details about B2Metric’s product, future plans, revenues, or user base were disclosed in the announcement.