Participated · Debt Financing · Aug 2025

Smart provides cloud-native retirement savings and investments technology, with its flagship Keystone platform designed to help employers, governments and financial institutions deliver digital, bespoke and cost-efficient retirement savings and income solutions. The company also owns and operates one of the UK’s big-four auto-enrolment master trusts, serving more than 1.5 million savers and over 90,000 employers with more than £10 billion in assets on its master trust. Across its Keystone platform Smart serves more than 1.5 million savers entrusting over €11.5 billion in assets and operates in the UK, US, Europe, Middle East and Asia. Founded in 2014 by Andrew Evans and Will Wynne, Smart is recognised as one of the UK’s largest workplace pension providers and is backed by investors including Legal & General Investment Management and J.P. Morgan. Management says the business is profitable and intends to use new financing to support growth, continue developing product solutions and take advantage of rapid consolidation in the UK market. Smart Pension operates a cloud-native retirement technology platform used by employers, large financial institutions, and governments to deliver workplace pensions and retirement services. The platform has been rolled out with Bank of Ireland’s New Ireland Assurance, Zurich, and the Dubai International Financial Centre. Smart reported assets on its platform grew by more than 160% in 2020 to almost €1.98bn and it has close to a million savers on the platform. The company says it has straight-line visibility to well over five million savers within the next 24 months. Smart plans to expand its offering across the UK, the US, Australia, the Middle East and additional territories including the Netherlands, and intends to deploy capital for M&A to bring members and assets onto its technology. The founders position Smart as a proven global retirement operating system addressing a $55trn global retirement market. Founded in 2014 by CEO Andrew Evans and MD Will Wynne, Smart Pension is a MAF-accredited online auto-enrolment provider based in London. Its core product is a technology-led pension solution designed to improve the experience of hundreds of thousands of small and micro businesses required to comply with new pension legislation. Advisers and employers can use the platform for free with no upfront or ongoing charges. The company completed a £15m Series B that brought total funding to date to £25m and values the business at more than £65m. Smart Pension plans to use the new funds to continue expanding operations and to export its pension technology overseas. Smart Pension is a London-based, MAF-accredited digital pension platform co-founded in 2014 and launched in May 2015. It enables small and micro companies to sign up employees to a workplace pension scheme required by law. The core product is an online auto-enrolment solution that streamlines scheme setup and access to pension funds for small employers. The company entered a strategic partnership with Legal & General Investment Management to broaden its offering for small schemes, giving customers access to a range of LGIM DC pension funds tailored to the Smart Pension solution. The deal includes a minority investment by LGIM and a board appointment, indicating a strategic commercial relationship. The article does not disclose financial metrics or the investment amount. Smart Pension offers a technology platform that helps UK businesses manage auto-enrolment pensions. Its adviser platform enables accountants, bookkeepers, payroll bureaus, payroll software providers, HR teams and independent advisers to manage portfolios of clients through auto-enrolment. The company is led by co-founder and CEO Andrew Evans, with Will Wynne as MD and Peter Walker as COO. Smart Pension intends to use the new funding to continue growing operations. The company has raised £5m in total to date. Board changes accompanying the round include Duncan Howorth joining the board and Anthony Joliffe joining as chairman.