Led · Series A · Feb 2021

Reflaunt is a London-based Resale-as-a-Service (RaaS) technology company enabling fashion brands and retailers to let customers easily resell or recycle past purchases directly on brands’ e-commerce sites. Items listed via Reflaunt are offered on more than 20 marketplaces across North America, Europe, the Middle East, Southeast Asia and Australia, reaching over 30 million secondhand buyers worldwide. The technology is designed to help brands increase sales and customer retention while providing them with data on the resale performance of their products. Marketplaces in Reflaunt’s network gain access to a large assortment of products sourced directly from brands and benefit from purchase traceability that mitigates counterfeit risk. The company secured $2.7m in pre-Series A funding and intends to use the proceeds to add talent to its technology and business development teams. Reflaunt previously raised an initial seed round led by Yellow Octopus Group alongside Balenciaga CEO Cédric Charbit and Swarovski Creative Director Giovanna Battaglia Engelbert.