Magix
280 Greg St., Suite 10, Reno, NV, 89502-2272, United States
Overview
MAGIX AG is an international provider of high-quality software, online services and digital content in multimedia communication. Creating digital photos, videos and music is becoming a matter of course for more and more people. At the same time the global network allows us to communicate directly with each other from almost anywhere in the world. This also means that the demand for quickly and easily sharing personal moments captured on photos and sound is also growing. MAGIX' vision is to integrate multimedia into everyday life for easy use in personal communication. Since 1993 MAGIX has developed state-of-the-art technology for designing, editing and archiving digital photos, videos and music. The online services - seamlessly integrated into the software - offer comprehensive possibilities for sharing personal multimedia files over the web or via a mobile phone. Intuitive and user-friendly handling is essential for every product, which has in the meantime already been proven by more than 540 award wins. Measured by retail sales figures MAGIX is the market leader in the field of multimedia in Germany and in the most important European markets. In addition, MAGIX also offers customized multimedia solutions as a one-stop shop to business partners such as online portals and hardware manufacturers. The companies can use them to improve their competitiveness and to increase customer loyalty further, while MAGIX can offer its products to an even wider user basis.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 0
Sector focus
- Digital Media
- Software
- Video
Investment portfolio
- TVSmiles
Participated · Series A · Mar 2014
TVSmiles is a quiz app that rewards users with "Smiles" for interacting with TV and various digital ad formats. Users collect "Smiles" by playing in-house produced quiz cards that mix editorial and commercial content into a native advertising environment. "Smiles" can be exchanged for rewards such as Amazon vouchers, PayPal credit, smartphones, tablets and more. Launched in Germany in September 2013, the app has been downloaded more than three million times and is available on the Apple App Store and Google Play. The company plans to expand its UK business next and then enter the U.S. and additional international markets. TVSmiles currently employs 60 people and will use new funding to support UK expansion and product development. TVSmiles is a Berlin-based second-screen app that uses audio recognition to identify TV ads and reward users with virtual currency called 'Smiles' for engaging with branded content. Users can redeem Smiles against partner products and at retail brand shops; since launch the app has over one million downloads, more than 50,000 five-star reviews, 300,000–400,000 monthly active users and up to 100,000 daily users. The company reports several hundred million Smiles collected and more than 50,000 rewards redeemed with partners including Mediamarkt, H&M and Amazon, and it has booked seven-figure campaign revenues from advertisers such as Wrigley, Johnson & Johnson and Mitsubishi. TVSmiles was founded in January last year and launched its service in German six months ago. The startup plans to use the new funding to reach profitability in Germany, scale relationships with media agencies and TV advertisers, launch in two to three key European markets in 2014 and prepare a global launch in 2015. TVSmiles positions itself versus competitors like Shazam for TV and says it already delivers more TV engagements in Germany than Shazam does in the U.S.
Team
No current team members are available.