Participated · Series C · Feb 2022

Placer.ai builds AI-driven market research and location-based analytics by combining machine learning with anonymized data sourced from third-party apps and an SDK it installs with publishers. Its platform serves customers across retail, events and entertainment, CPG, real estate, financial services and healthcare. The company says all data is anonymized before it receives it and describes its approach as "privacy by design." Placer.ai offers analytics on foot traffic, demographic profiles, purchase behavior and provides hundreds of datasets and aggregations for customers. It crossed an annual revenue run rate of $100 million in February, grew 80% last year, expects 60% growth this year, and has passed 4,300 customers (up from 1,000 in 2022). The company plans to use the new funding for business development and to add more features and datasets to the platform. Founded in 2018 by Noam Ben‑Zvi, Zohar Bar‑Yehuda, Oded Fossfeld and Ofir Lemel, Placer.ai leverages inference to build detailed profiles for market research. Placer.ai offers location analytics and foot-traffic data to help operators and investors make decisions about physical places. The platform has been adopted by more than 1,000 customers, including JLL, Regency Centers, Taubman, Planet Fitness, BJ’s Wholesale Club, and Grocery Outlet, and has seen new adoption among hedge funds and CPG firms such as Tyson Foods and Reckitt Benckiser. Since launching in November 2018, the company has expanded its use cases beyond traditional real estate and retail into financial and consumer packaged goods analysis. Placer.ai plans to accelerate R&D to add new datasets—vehicle traffic, planned construction, web traffic, purchase data—and develop more advanced solutions. The company frames location analytics as a foundation for a broader platform to empower professionals with stakes in the physical world. The recent financing substantially bolsters Placer.ai’s ability to scale product and data offerings. Placer.ai collects geolocation and proximity data from devices whose users enable sharing and builds anonymized, aggregated consumer profiles. Its core product analyzes foot traffic, marketing campaign success, and location performance for offline businesses such as retailers, shopping centers and hotels. The company has seen adoption expand into consumer packaged goods (CPG) and hedge funds, which use the data for market analysis and investment due diligence. Placer.ai reported that its traditional retail and commercial real estate customer segments have had a tough year, but growth in new categories has offset some weakness. The company plans to use the new capital to invest in research and development and to expand its sales and marketing teams. Placer.ai is based in Los Altos, California and is led by co‑founder and CEO Noam Ben‑Zvi. Placer.ai provides a SaaS platform that delivers real-time location and foot-traffic analytics and consumer profiles to help businesses make site, marketing, and asset-management decisions. Launched in 2016, the company collects geolocation and proximity data from devices enabled to share that information and emphasizes privacy by reporting aggregated, anonymous data and avoiding collection of personally identifiable information; it also does not sell advertising or raw data. Placer.ai serves clients across retail, commercial real estate and hospitality, including JLL, Regency, SRS, Brixmor, Verizon and Caesars Entertainment. The platform is used for decisions like where to rent or buy properties, when to hold sales and promotions, and how to manage assets. Placer.ai says it aims to expand beyond commercial real estate into retail, hospitality, municipalities and consumer packaged goods by building new real-time features. The company is investing in research and development and expanding its U.S. operations. Placer.ai provides a foot-traffic analytics platform that harnesses mobile data from tens of millions of devices and applies AI, machine learning, and big data analytics to generate location- and store-level insights and behavioral predictions. The company launched a free online analytics dashboard to give retail and physical businesses access to visitation trends, competitive benchmarking, customer journeys, audience insights, trade-area analysis, churn tracking, and event impact measurement. Placer.ai came out of stealth development since 2016 and serves customers including CBRE, Caesars Entertainment, Oath, Bain & Company, the Santa Cruz Beach Boardwalk, and NewMark Merrill Companies. The company is headquartered in Silicon Valley (Los Altos, Calif.) with development offices in Tel Aviv. CEO and co‑founder Noam Ben‑Zvi is quoted describing the product as bringing online-style visibility to the physical world. The company announced $4M in new funding alongside the dashboard launch.