Participated · Seed · Oct 2025

Magic is a New York City–based company building AI that bridges digital personalization with real-world service. Its flagship product, Loyalist, unifies a restaurant’s reservations, point-of-sale, private event, and social media data into a single, real-time CRM used for marketing, review management, reporting, and guest insights. The platform enables operators to recall preferences like favorite dishes or seating choices and to target guests with tailored invitations or promotions. Loyalist already handles tens of millions of guest interactions each year across hundreds of venues representing more than $2 billion in guest spend, and the company reports revenue growth of over 10× in the past 12 months. Clients include Major Food Group, Momofuku, Le Bernardin, COTE, and The Dinex Group. With fresh capital, Magic plans to grow its team and extend its AI offerings into adjacent hospitality sectors such as hotels, retail, real estate, and wellness. Founder and CEO Maggie Tang draws on deep operational experience in the service industry to guide product development. Magic’s mission is to infuse authentic human connection into every in-person experience through data-driven intelligence.