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The Venture Codex

Mamacrowd

Via Timavo 34, Milan, Lombardia, 20124, Italy

Overview

Mamacrowd is Italy’s leading equity crowdfunding investment platform. Since 2016, it has facilitated access to capital markets for startups, SMEs, and real estate projects. It is part of the Azimut Group, one of the leading independent asset managers in Europe.

Total investments
4
Lead investments
4
Investments · 12mo
1
Active investors
1

Sector focus

  • Crowdfunding
  • Financial Services
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Investment portfolio

  • Easysea

    Led · Equity · May 2026

    Easysea develops user-friendly, design-oriented accessories for recreational boating and was founded by Giuseppe Scotto d’Antuono and Francesco Fascelli. Its first product, Flipper, an ergonomic winch handle, achieved rapid international traction and helped build a global community of boaters involved in product development. To date the company has recorded over €2.1 million in cumulative sales, serving more than 3,600 B2C customers and over 70 B2B clients across 96 countries. Approximately 40% of its sales come from the United States, a key market for the brand. The company plans to use new funding to expand its product catalog, boost commercial and marketing efforts, and grow its international B2B distribution. Community engagement remains a core part of its product development and go-to-market strategy.

  • Mamacrowd

    Led · Equity · Aug 2025

    Mamacrowd operates an equity crowdfunding platform that connects a community of investors with selected investment opportunities, including real estate projects. The platform is owned by the Gruppo Azimut and focuses on offering access to assets with strategic locations and clear value‑creation potential. Mamacrowd uses vehicle structures (SPVs) to manage individual projects and presents detailed business plans to investors. The company highlights a growing, increasingly sophisticated investor community that participates in its campaigns. In the reported transaction the platform facilitated a real estate raise of €3 million from 228 investors, demonstrating active engagement on its marketplace. Mamacrowd emphasizes careful project selection and transparency as central to its offering.

  • Mia Kombucha

    Led · Equity · Jul 2022

    Mia Kombucha was formed by the merger of two Lombard artisanal producers (Mia from Varese and Revolucha from Como) and was born out of a project that began during the first COVID-19 lockdown in 2020. The company produces kombucha in four flavors (Original, Raspberry, Lemon, and Ginger) using only organic teas (Gunpowder and Rukeri) and follows traditional artisanal methods in a laboratory in Induno Olona (Varese). Current production capacity is about 10,000 liters per month (over 30,000 cans), and distribution is focused mainly in Northern Italy across retail and HORECA channels. Sales channels include a B2C e-commerce (which generates roughly one-fifth of revenues) and a B2B channel; the company counts more than 100 affiliated bars and restaurants. Management positions the brand to capture growing European and global interest in kombucha, citing a European market estimated at €244 million in 2021 and a projected CAGR above 24% through 2027. Short-term financial projections in the article target more than €500k in revenue for 2024 and about €800k by 2026.

  • PlayWood

    Led · Equity · Apr 2020

    PlayWood designs and manufactures a connector-based system that lets users assemble and reconfigure furniture without screws or bolts, emphasizing low environmental impact. The company accelerated production of its Karya Desk line and ergonomic accessories to serve the surge in home workers during the COVID-19 crisis. Karya Desk and accessories (Lifty and UP) were offered in preorder with a launch price and are optimized for cable management and device placement. PlayWood reported a March surge in online orders of +201% in Europe and +365% in the USA versus the prior year, and already sells in 32 countries. The startup is running an equity crowdfunding campaign on Mamacrowd to fund scaling and broader international brand expansion. Its positioning highlights sustainability, growing sales, a strong community, and rapid product iteration in response to market changes. PlayWood raised over €400k to support team expansion and international growth. The company develops a Lego-like modular furniture system for temporary spaces such as coworking spaces, pop-up shops and events; any piece can be reassembled and recycled to create new projects. Co-founded in 2014 by Stefano Guerrieri, Carlotta Nizzoli and Mirco Bonilauri, PlayWood is based in Rome and was accelerated within LUISS ENLABS. Backers on this round included Borsa Italiana-listed LVenture Group, Barcamper Ventures (managed by Primomiglio SGR) and business angels including members of the Angel Partner Group (APG). PlayWood offers products in 18 countries via online channels and a global distribution network. The company reports over 210l “connectors” have been supplied in 20 countries across four continents, with 25% month-on-month growth and over 11k projects downloaded by more than 20k community users.

Team