Mamaearth
Plot No. 63, 4th Floor, BLM Tower, Netaji Subhash Marg, Sector 44, Gurugram, Haryana, 122003, India
Overview
Mamaearth is a personal care brand that specializes in baby and toddler products. It develops products from world-class research and attempts to solve every little problem that parents face. Started by couple Varun and Ghazal Alagh in 2016, all products under the brand go through multiple testing processes including clinical dermatology testing in Europe to make sure they are high-quality, global standard products. Apart from being safe as certified by external agency MadeSafe these products are also enriched with the goodness of natural ingredients like Calendula Extract, Shea butter, and Jojoba Oil to name a few. Mamaearth plans to provide a safe natural solutions to problems ranging from morning sickness to baby colic in the future.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 5
Sector focus
- Baby
- E-Commerce
- Retail
- Wellness
Investment portfolio
- Crib
Participated · Seed · Jun 2023
Founded in 2022 by Sunny Garg, Shaifali Jain and Archit Chauhan, Crib offers a solution-based SaaS platform that digitises and streamlines all aspects of property management for landlords. The product acts as a comprehensive operating system where owners can track rent collection, maintenance and tenant interactions, and where renters can browse, choose and book properties. Within twelve months of launch, Crib has established a presence in more than ten Indian cities, including Bangalore, Hyderabad, Pune, Chennai, Ahmedabad and Delhi-NCR. The platform is already used by 500+ landlords who collectively oversee about 100,000 rental units and process annual rental revenues of roughly Rs 900 crores through the system. The company positions itself as the "digital infrastructure" for the next generation of property owners and aims to add new products and services for landlords, renters, service providers and financing partners. Proceeds from its recent seed financing will be allocated to accelerating growth and reinforcing its market position.