
MAS Financial
6 Narayan Chambers, Ground Floor, Behind Patang Hotel, Ashram Road, Ahmedabad, Gujarat, 380009, India
Overview
Having incepted back in 1995, when times were quite different, MAS delivered financing solutions to those who needed it the most. The company is registered as non-banking financial company with the Reserve Bank of India.
- Total investments
- 3
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Financial Services
Investment portfolio
- Fibe
Participated · Debt Financing · Aug 2025
Founded in 2015 by CEO Akshay Mehrotra and CFO Ashish Goyal, Fibe (formerly EarlySalary) operates an online consumer lending platform that provides personal loans, longer-tenor loans, loans secured by mutual funds, and digital fixed-deposit products. The company targets impact-driven segments such as healthcare, education, and renewable energy while also serving general consumer credit needs. Fibe has maintained four consecutive years of profitability, distinguishing itself from many peers in the consumer fintech space. To date, the firm has secured more than $266 million in total equity capital. Its backers include IFC, Amara Partners, TR Capital, Trifecta Capital, TPG Rise Fund, and Norwest Venture Partners. The fresh capital is earmarked to broaden the product suite and create a unified experience across borrowing, saving, investing, and payments. Headquartered in Pune, the company positions itself as a full-spectrum financial services provider for India’s emerging middle class.
- Auxilo
Participated · Debt Financing · Jul 2024
Founded in 2016, Auxilo operates as an edu-fintech non-banking financial company that offers education loans for higher studies both in India and abroad, as well as financing for institutions seeking infrastructure modernisation. Its student loans cover a wide range of costs, including tuition fees, classroom expenses, pre-visa approvals and airfares. The company has attracted more than $200 million in combined equity and debt from backers such as Tata Capital, Balrampur Chini Mills and ICICI Bank. For the fiscal year ended March 2025, operating revenue climbed nearly 50 % to Rs 528 crore, while profit jumped 62 % to Rs 112 crore. Investor interest remains solid for education-loan providers even as the broader edtech sector cools, positioning Auxilo well for continued growth.
- LoanTap
Participated · Debt Financing · Jun 2017
LoanTap offers differentiated, customized personal loans—such as EMI-free loans, rental deposit loans and holiday loans—targeted at white-collared salaried professionals. Founded in May 2016 by Satyam Kumar and Vikas Kumar and based in Pune, the startup emphasizes a strong technology backbone and underwriting process to deliver a superior customer experience. The company says it became profitable within two years of operations and tripled its loan book last year. LoanTap competes with players like LendingKart, Rubique, CapitalFloat, Faircent, FlexiLoans, EarlySalary and Money Tap. Management intends to use the latest funding to further fuel growth and scale its loan book while maintaining portfolio quality. Avaana highlighted LoanTap’s focus on customer cash-flow–centric product design and robust underwriting as reasons for the investment. LoanTap is a Pune-based non-banking finance company (NBFC) launched in May 2016 by Satyam Kumar and Vikas Kumar that provides flexible loan products to salaried millennials. Its products include EMI-free loans, personal overdraft facilities and rental deposit loans tailored to tech‑savvy employees. The company emphasizes a profitable loan book and says it became profitable in its second year while keeping cash burn minimal. In July 2018 LoanTap reported a 6.7x increase in its loan book with an average loan size of Rs 2.48 lakh disbursed across Bengaluru, Delhi, Pune and Mumbai. With the new capital the platform plans to leverage more and pursue a larger loan book, including plans to raise Rs 90 crore of debt. LoanTap also plans to roll out three DIY products in the personal loan space. LoanTap operates a digital platform providing personal loans and overdraft products targeted at salaried professionals, particularly a low-delinquency segment with two to five years of job experience. The company uses an agency-based collection model and a strict credit-quality algorithm to underwrite customers. It is headquartered in Mumbai with a back office in Pune. Founders Satyam Kumar and Vikas Kumar run the business; Satyam has extensive banking experience and Vikas has a background in software and startups. LoanTap has previously raised equity and debt and reports it turned profitable in its second year of operations. The firm has raised over $20 million in debt and equity so far and plans to leverage an additional $30 million in debt this year. LoanTap operates an online lending platform targeting salaried professionals with loans and overdraft products, and disburses loans through in-house NBFC Lotus Sree Filco Pvt Ltd. The company follows an agency-based collection model and focuses on a low-delinquency salaried segment with 2–5 years of job experience. It has a reported loan book of $2 million and runs technology from a Mumbai headquarters with a back office in Pune. LoanTap plans to use new funding to grow its loan book, bolster collection features in its software, and expand into smaller cities and towns and the top 10 cities. The startup intends to add products including car and home loans and eventually lend to small and medium-sized businesses with an average loan size target of Rs 2 lakh.