Participated · Seed · May 2024

Faircado, founded in 2022 by Evoléna de Wilde d’Estmael and Ali Nezamolmaleki, offers an AI-powered browser extension that surfaces resale alternatives automatically during online shopping. Its image-matching algorithms extract product images, titles and brands to provide tailored recommendations across fashion, electronics and books. The service draws on a database of 60+ million products from 50 partners, including eBay, Back Market, Grailed, Rebuy and Vestiaire Collective, and the extension supports over 1,600 websites. Faircado operates on a revenue-per-click and commission model, earning a percentage on sales and charging a fixed fee for redirected users. The company plans to broaden its offering into furniture and children’s items and to expand geographically into the UK and French markets. The freshly raised capital will be used to grow the team and further develop its image-recognition technology to boost the circular economy. Faircado provides an AI-powered second-hand shopping assistant that operates as a browser extension, surfacing pre-owned alternatives when users shop online. The extension centralizes second-hand offers from partners and compares prices of pre-owned items across categories including electronics and books. It is compatible with Google Chrome, Mozilla Firefox and Microsoft Edge and connects users directly with resale shops. Faircado catalogs 4 million products from 35 partners including eBay, Rebuy, BackMarket and Sellpy, targeting a $4.5 trillion circular-economy market. Founded in 2021 by Evoléna de Wilde d’Estmael and Ali Nezamolmaleki, the brand plans to launch a mobile app in 2023. The company raised €500K in pre-seed financing to further product development, marketing and to explore new partnership opportunities in Europe.