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The Venture Codex

MkII Ventures

750 Battery Street, Ste. 700, San Francisco, CALIFORNIA, 94111, United States

Overview

MkII Ventures is a venture capital company that specializes in growth capital. The Company invests in ideas and products of companies. It serves customers in the United States. MkII Ventures was founded by Ron Palmeri in 2010 and is headquartered in San Francisco, California.

Total investments
2
Lead investments
0
Investments · 12mo
0
Active investors
0

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
Visit website

Investment portfolio

  • Retrace

    Participated · Equity · Apr 2013

    Retrace is a meeting-focused iPhone app that integrates with Google Calendar to create shared workspaces around each meeting where participants can share notes, photos, tasks and contact profiles (LinkedIn/Facebook). The product emphasizes post-meeting follow-up—summaries, action items, and searchable notes—while also supporting preparation and location/direction features. Retrace launched in a limited beta after debuting at Disrupt NY’s Startup Battlefield and has been developed since June by founders Austin Marusco (CEO) and Kenan Pulak (CTO). The company plans to expand to other platforms including desktop web and to integrate with Dropbox, Box, and Google Drive for document sharing. Its business model is freemium: the basic app is free, with premium features such as profile customization and integrations (for example, Salesforce) behind a paid tier. Early interest reportedly comes from VCs and salespeople, who the founders expect to be early adopters.

  • Prism Skylabs

    Participated · Series A · Oct 2012

    Prism Skylabs extracts insights from existing security-camera footage to deliver "web-style analytics" for retailers and other businesses. Its product generates visuals such as footpath maps, heat maps of customer interest, and customer counts and conversion metrics. The company says it works with more than 80 customers. Prism launched at TechCrunch Disrupt in 2011. It raised a $15 million Series B led by Intel Capital to use surveillance-camera footage for in-store analytics. Other participants in the round include Presidio Ventures, Triangle Peak, Data Collective and Expa. The company previously raised a $7.5 million Series A and counts CrunchFund among past investors. Prism Skylabs offers a cloud-based service that detects and ingests feeds from existing video surveillance cameras, extracts relevant images and builds visualizations such as customer paths, heatmaps and empty-store photos while protecting customer privacy. The product analyzes video data to provide summaries of customer activity, behavior and movement and lets businesses syndicate images to Facebook, Twitter, Yelp, Google+, YouTube and Picasa. The company launched at TechCrunch Disrupt in 2011 and was founded by video surveillance expert Steve Russell and Ron Palmeri; Russell previously founded 3VR and holds multiple video-related patents. The offering is available by invitation only, with wider availability expected to launch in November. Financially, Prism Skylabs has completed angel financing previously (~$1.5M) and is now further capitalized by a new institutional round to scale product availability and retail deployments. Prism Skylabs provides a cloud service and downloadable software that brings business video feeds online, extracts images, and builds visualizations such as customer paths, heatmaps, and empty-store photos while protecting privacy. The product can syndicate images and realtime photos to social channels (Facebook, Twitter), websites and Yelp, and can integrate with point-of-sale systems. Prism also enables mashups of video-derived traffic with web analytics and social metrics to measure campaign effects and daily-deal impact. The company uses proprietary compression technology to reduce bandwidth for surveillance video and has applied for patents on its approach. Prism operates on a freemium model with additional paid features planned. The startup was in closed beta at the time of reporting and had drawn early buzz from angel investors prior to launch.

Team

No current team members are available.