Led · Equity · Apr 2022

Tonic is building a permissionless decentralized protocol for fast, seamless trading of any asset on NEAR and Aurora. The platform is designed to enable developers building on NEAR’s Layer 1 to integrate trading functionality into their applications. Tonic plans to build an open-source orderbook DEX on the NEAR Protocol and deliver a scalable platform for trading and building DeFi applications. The company also intends to continue expanding its team to support development and growth. Tonic closed a $5M funding round to support these efforts. Founded in January 2022 and based in Miami, the company is focused on infrastructure for decentralized trading on NEAR and Aurora.

Led · Series A · Jan 2022

Evocalize provides a Collaborative Marketing Platform (CMP) that lets parent brands, technology platforms and local teams quickly launch turnkey, brand-compliant digital marketing programs. The product combines automation, machine learning, data, creative content and audience targeting so local users can customize and deploy campaigns with just a few clicks. Evocalize supports industries including real estate, mortgage, insurance, multi-family housing, senior living, financial services, restaurants and travel. The company says over one million digital marketing programs have been run on its platform, generating millions of leads and leading to thousands of transactions to date. Customer outcomes cited include a client whose thousands of agents cut weekly marketing time from nine hours to nine minutes while seeing a 400% improvement in results, and another client that increased website traffic from social ads by 83% and reduced cost per click by over 200%. Evocalize plans to use the new funding to deepen automation and machine learning capabilities, add channels and cross-channel optimization, and expand into new industries. Evocalize is a SaaS customer conversation platform that leverages customer information and a brand’s specific goals to enable intelligent, personal conversations. The platform supports real-time business monitoring and management and uses advocacy to help brands reach and acquire new customers. Evocalize was founded by CEO Kumar Srinivasan and Matthew Marx and is based in Seattle, WA. The company reports working with brands including Kobo, Asurion, T.G.I. Fridays, Buffalo Wings & Rings, Waterloo Ice House, and Burger King. Financially, the company completed a Series A financing as reported in January 2014. Backers included Madrona Venture Group.