Participated · Equity · Mar 2019

GUURU provides a SaaS platform that combines AI with human support, letting companies leverage a community of experienced product users to help customers in real time and supply feedback to the SmartBot. The platform accelerates the SmartBot's learning curve by using chat feedback to identify and automate frequently repeated questions. Its AI recognises question content and routes queries to the best source of knowledge, enabling around-the-clock customer responses at lower cost. Led by CEO Tonio Meier, the company emphasises its AI with human-in-the-loop technology. GUURU intends to use the new funds to double down on expansion in Europe and continue investing in product development. Financially, the company reported a $5M Series A extension that brought total financing to $7.9M. Guuru is a Zurich-based SaaS company that enables businesses to convert loyal customers into customer-advisors called Guurus and uses a proprietary algorithm to match questions to the appropriate adviser. The platform is already used by customers including Ifolor, Brack.ch, Freitag, Schweiz Tourismus, Sky and Bexio. Guuru says its model delivers support and sales help at substantially lower cost than traditional customer service. The company plans to use new funding to continue technology development and push further international expansion in its home market and in Germany. Guuru has also established a London office and entered a partnership with Wayra UK as part of its U.K. push. Tonio Meier is CEO and co‑founder of the company. Guuru offers cloud-based services that enable brand ambassadors to provide live-chat support and sales assistance to new and prospective customers on company websites. A proprietary algorithm matches each incoming question to the ideal 'guuru' within seconds, speeding responses and helping accelerate purchase decisions. Brand ambassadors are compensated based on user ratings at the end of each dialog. Companies can monitor chats in real time, view aggregate data, and download custom reports, which the startup says can reduce support costs by up to 50% and provide 24/7 on-demand support. Guuru validated its concept with customers including SKY and BRACK.CH and is now preparing to roll out across the DACH region. The Zurich-based startup recently raised funding to facilitate that expansion.