
New Avenue Capital
5th Floor, 1508 West Broadway, Vancouver, BC, V6J 1W8, Canada
Overview
New Avenue Capital is an investment firm which provides capital to growing businesses.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 1
Investment portfolio
- Pocketed
Participated · Seed · Oct 2021
Pocketed is a Vancouver-based fintech that offers a grant, tax-credit and business-incentive matching platform plus a services marketplace to help companies apply. The core product, launched in February, identifies eligible grants and tax credits and connects businesses to grant writers, lenders and legal teams through a marketplace. Pocketed is free to use and monetizes via premium tiers and transaction fees from its marketplace, which represent its main revenue. The startup says it has helped over 2,000 small-to-medium-sized businesses secure more than $10 million in grant funding and has inked over 60 strategic alliances and attracted 60+ vendors including Stratesol, Ayming, and Boast.ai. Founded in 2020 by Brianna Blaney and Aria Hahn, the team initially built the company with grant funding and pivoted from prior work on DeepND. Pocketed is executing a US pilot with Clearco and plans a US expansion focused on e-commerce and tech companies in markets such as Massachusetts and California; headcount is 14 with plans to add two more.
- Dooly
Participated · Seed · May 2018
Dooly offers AI-driven tools (using NLP) that let salespeople take notes and automatically populate and sync data across sales software such as Salesforce, Gong, Slack and G Suite. The platform focuses on reducing manual data entry and providing deal-closing suggestions based on observed data. Dooly has grown largely through word-of-mouth and says it serves roughly 500 businesses, including teams at Asana, BigCommerce, Contentful, Figma, Intercom, Lessonly and Procore. CEO Kris Hartvigsen founded the product from his own experience as a top salesperson and positions Dooly as an overlay that improves workflow across existing apps. The company is Vancouver-based and has been scaling product-led growth while building integrations with popular revenue tools. Management intends to use the new funding to build on momentum and expand its reach, potentially using its own tools to accelerate growth. Dooly offers a connected workspace that lets sales and customer-facing teams take notes that instantly sync to Salesforce, Slack, and other systems, update pipelines and accounts, and surface context-driven battlecards. Its product focuses on reducing time spent on administrative CRM updates so reps can spend more time selling. The company reports heavy usage — often exceeding five hours per day per user — along with more than 150 five-star G2 reviews and an NPS of 76. Dooly serves global revenue teams at customers such as Asana, Airtable, BigCommerce, Contentful, Figma, Intercom, Lessonly, Vidyard, and hundreds of other high-growth SaaS companies. The company says it will use new funding to scale faster with priority investment in talent and product, while evaluating use cases for additional departments. Dooly emphasizes a design-first, user-focused approach that has driven viral adoption inside organizations. Dooly.ai, founded in 2016 by Co‑Founder and CEO Kris Hartvigsen and Co‑Founder and CTO Justin Vaillancourt, is based in Vancouver, Canada. The company offers a SaaS, AI-driven enterprise sales solution that helps sales and customer success teams optimize time and automate the CRM process. Its trained algorithm syncs digital notes, fields, and tasks straight to Salesforce and delivers the information salespeople need when they need it. Dooly.ai raised $2M in seed financing to accelerate development and adoption of its AI-based software. The funding is intended to speed product development and broader customer adoption.
Team
Manny Padda
Founder
LinkedIn