Participated · Seed · Feb 2025

Riley was launched by career product manager Amanda DeLuca and is currently in public beta. The app combines event tracking (sleep, diapers, feeding, vaccines) with an AI-powered answer platform that claims to deliver personalized solutions based on parents' entered data. Riley says it builds its knowledge base from medical and psychological studies and has appointed a clinical board to grow and validate that database. The product includes a short onboarding today and plans to expand onboarding to deliver personalized suggestions from first use; over time it will ask about emerging baby personality traits for additional insights. Riley monetizes via a single subscription plan with a 30-day trial, priced at $14.99 monthly, $11.99 per month for a quarterly plan, or $9.99 per month for an annual plan. The company plans to exit public beta later this year and introduce parental training guides such as sleep-training programs; competitors named in the coverage include Huckleberry and Maple.