North Equity
701 Brickell Avenue Suite 1550, Miami, FL, 33131, United States
Overview
North Equity LLC is a venture equity firm that specializes in acquiring and investing in digital brands with high growth potential. North’s investment team has extensive experience as private investors and operators at the intersection of technology, data, and media. Its investment portfolio includes Recurrent Ventures, the parent company of best in class digital brands such as Popular Science, The Drive, and Domino; and a media SaaS platform. Since it was founded in late 2018, North has managed the acquisition of 20 media brands for Recurrent and will continue making strategic acquisitions across the digital media and technology landscape. North is headquartered in Miami, FL.
- Total investments
- 3
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 3
Sector focus
- Financial Services
- Information Technology
- Media and Entertainment
- Venture Capital
Investment portfolio
- Recurrent
Participated · Equity · May 2022
Recurrent builds and scales niche digital publishing brands and operates a technology platform that builds, analyzes, and packages highly engaged audiences for advertisers. Since its founding in late 2018 the company has acquired 24 digital media brands and now reaches more than 60 million unique visitors each month. Recurrent employs over 300 full-time employees and 475 creative contributors and is virtual-first with headquarters in Miami and offices in Los Angeles, New York, and San Francisco. The company says it will use new funding to accelerate strategic acquisitions, grow brand reach, develop creative talent, expand its video presence, hire, and introduce new content offerings. Recurrent emphasizes social responsibility and sustainability in its storytelling and monetization approach. It positions its platform as a home for media entrepreneurs and creative teams seeking scale and operational support.
- Recurrent Ventures
Participated · Equity · May 2022
Recurrent Ventures is a digital media company that acquires and transforms consumer media brands, with titles including Popular Science, Domino, JancisRobinson.com, Field & Stream, Donut Media, and Task & Purpose. Founded in late 2018 by Andrew Perlman and Matt Sechrest and led by CEO Lance Johnson, the company has acquired 24 digital media brands since inception. It is a virtual-first company headquartered in Miami with offices in Los Angeles, New York and San Francisco. The staff comprises over 300 full-time employees and 475 creative contributors, with editorial and creative teams accounting for the majority of the workforce. Recurrent plans to use new capital to scale operations through hiring and talent development, utilize new engagement channels, expand its video presence, and introduce new content offerings. The company positions itself to grow audience engagement across its target verticals through expanded content and distribution initiatives. Recurrent Ventures operates a portfolio of 20 digital media brands across automotive, home, lifestyle, military, outdoors, and science and tech verticals. Its brands include Popular Science, The Drive, Domino, MEL, Field & Stream, SAVEUR, Futurism, and Task & Purpose, which together reach more than 50 million monthly unique visitors. The company was initially founded in late 2018 with the acquisition of The Drive and subsequently expanded under the ownership and backing of North Equity LLC. Recurrent plans to use new capital to acquire additional digital media properties and to make further investments in its existing portfolio and employees. The company has raised over $100 million in capital to date, including the recent $75 million financing.