Led · Series A · Jan 2023

Ballislife is an Irvine, CA-based basketball and lifestyle media company founded in 2005 by CEO Matt Rodriguez. It produces high school basketball mixtapes and operates apparel, media, and event management businesses, including the Ballislife All-American Game, Ballislife Jr. All-American Camp, and the Eastbay Funk Dunk Contest. The company has expanded into a broader basketball lifestyle brand with social networks followed by millions and more than 5.8 billion views across all platforms. Ballislife raised $2.7M in a Series A that values the company at a $20M pre-money valuation. The round was led by Oakvale Sports Investco and the company intends to use proceeds to monetize existing and growing properties, expand marketing partnerships, and grow its athlete influencer network. Ballislife also partners with brands such as Nike, Red Bull, Amazon, Chime, and Adidas to support growth and monetization efforts.

Participated · Series B · Apr 2022

TAPPP is a New York-based technology and marketing company that helps media, consumer products and sports wagering clients drive customer acquisitions, transactions, engagement and retention. Led by CEO Sandy Agarwal, the company delivers products and services on-screen, at events and in-store. Its offerings include an Interactive Gaming, Betting & Transaction Platform that provides proprietary, real-time, content-specific viewing experiences across any end-use device. It also operates a Distribution & Payments Service Platform that enables cash and digital transactions for gaming, betting and consumer products merchants. The company intends to use new funding to accelerate growth and expand operations and its business reach. TAPPP provides pre-paid access to premium live sports streaming, enabling consumers to buy access without a subscription or credit card. Its product is used by major leagues, including Major League Baseball and the NFL. TAPPP distributes access via retail cards available at over 5,000 retailers, including Walmart and GameStop. The service targets unbanked consumers as well as people who opt out of having credit cards. The company aims to broaden access to premium live sports content through a combination of traditional payments and on-demand viewing experiences. Financially, TAPPP recently raised a $5 million Series A to support expansion.