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The Venture Codex

Observatory Capital

Flat 42, Harley House Marylebone Road, London, NW1 5HG, United Kingdom

Overview

Observatory Capital is privately-owned hedge fund that finances public equity and fixed income markets across the globe.

Total investments
4
Lead investments
2
Investments · 12mo
0
Active investors
0

Sector focus

  • Finance
  • Financial Services
  • Hedge Funds
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Investment portfolio

  • Dynamite Labs

    Led · Seed · Jul 2015

    Dynamite Labs offers a mobile platform for people to share personal stories through short videos, using video face masks and audio filters to enable creative storytelling. Videos on the platform are up to 42 seconds long. The product has been in private beta and is designed to support pro-social movements by working with community-based organizations. As part of its beta activities, Dynamite partnered with the JED Foundation to engage college students and others to share videos. The company plans to use the new funds to launch its public beta and introduce features that give the community more tools to tell personal stories, both privately and publicly. Leadership includes CEO and co-founder Joshua Dern, COO Larry Lieberman, and Paul Vidich.

  • MediaMath

    Participated · Series C · Jun 2014

    MediaMath provides enterprise software that enables over 9,500 marketers in 42 countries to deliver personalized digital advertising across mobile, video, audio, social, native, digital out of home and Advanced TV formats. The company operates a Demand Side Platform (DSP) and a Data Management Platform (DMP) used daily to launch, analyze and optimize campaigns. MediaMath was founded in 2007 and is led by CEO Joe Zawadzki, with offices in 17 cities worldwide and headquartered in New York City. It raised $225M in new financing that brought total capital invested to over $500M. The company intends to use the funds, delivered in two tranches, to pursue both organic and inorganic growth initiatives. Management specifically plans to accelerate expansion of its DSP and DMP. MediaMath builds tools and data infrastructure to enable automated ad buying and programmatic advertising. The company works with all of the major ad holding companies and now has nearly 700 employees. Management says the new financing will fund continued growth and provide flexibility around future equity raises. CFO Stacey Bain framed the credit facility as a way to refinance existing debt and preserve optionality on timing and structure of any future equity round. CEO Joe Zawadzki emphasized the partnership with the lending banks as strategic support for the company’s scale and evolving supply chain. Leadership also stated that MediaMath is currently choosing to remain private and will only explore an IPO if and when it makes sense for the company. MediaMath offers tools for ad-buying, data management, and other aspects of digital marketing through its marketing platform. The company reported triple-digit year-over-year growth, which investors cited when backing the deal. It raised more than $175 million in additional funding, made up of a $73.5 million Series C equity round and a $105 million debt facility. The Series C was led by Spring Lake Equity Partners, with participation from Akamai Technologies, Safeguard Scientifics, Catalyst Investors, and Observatory Capital. This round is a substantial step up from the $14 million Series B it raised in 2011. Spring Lake said it was drawn to MediaMath’s leading industry position and best-in-class marketing platform. MediaMath operates a platform that manages web advertising for clients, described in the article as a "Bloomberg terminal for marketing," and provides ad agencies with robust analytics to enable more targeted ad buys. The company is three years old and based in New York. It recently acquired creative provider Adroit Interactive. CEO Joe Zawadzki said the firm plans to use the new capital for international expansion and opportunistic tactical acquisitions. Financially, MediaMath announced a $14M Series B and had raised $12.5M in debt plus VC the prior August. Competitors mentioned include Turn, Invite Media (acquired by Google), [x+1], and Trigit. MediaMath operates an automated buying platform that gives agencies a common interface and workflow, a data management layer integrating marketer and third-party data, PhD-designed algorithms for bid optimization, and back-office services. The platform connects to major supply sources including Yahoo! RightMedia, Google’s DoubleClick Ad Exchange, Microsoft AdECN and Facebook, and serves billions of highly targeted ads per month on behalf of more than twenty top-tier agencies. The company said it will use the financing to fund technology research and product development, executive and staff recruitment, tactical acquisitions, and geographic expansion. MediaMath describes itself as the first demand-side media trading platform and emphasizes performance, research and precise targeting as competitive advantages. The article notes the company was founded in 2007 and is headquartered in New York.

  • Flyby

    Led · Series A · Feb 2014

    Flyby builds a consumer messaging app that allows users to scan real-world objects and attach text or recorded videos that others can unlock by scanning the same object. The app leverages image-recognition technology developed as part of Google’s Project Tango and Flyby Media is the vision-based software partner for that project. Flyby’s team is about 20 people split between New York and Palo Alto, and Mihir Shah serves as CEO. The company is working on an Android version and plans to offer its IP as an SDK for other app developers. Flyby has pursued consumer engagement tactics, including a launch partnership with model Genevieve Morton, while also discussing brand/CPG use cases and SDK distribution. Financially, Flyby has raised capital through seed and Series A financing to support product development and distribution.

  • TerraGo Technologies

    Participated · Equity · Mar 2013

    TerraGo provides location intelligence, geospatial collaboration and field data collection software solutions based on its GeoPDF® technology. Founded in 2005 and based in Atlanta, the company serves defense and intelligence departments, government agencies and commercial enterprises. TerraGo has more than 1,000 global customers across sectors including crisis response, transportation and natural resources. In 2012 the company acquired Geosemble to integrate place-based data discovery and visualization capabilities into its offerings. Led by President and CEO Rick Cobb, TerraGo intends to use the newly raised capital for corporate growth and product innovation. The company recently closed a $5.5M financing to support those plans. TerraGo Technologies, based in Atlanta, provides geospatial collaboration software that enables organizations to create GeoPDF maps and imagery. Its product suite includes the TerraGo Publisher Suite for consuming and optimizing data to create geo-enabled PDFs and imagery, the TerraGo Collaboration Suite for desktop, web and mobile geospatial collaboration and information gathering, and TerraGo Composer for configuring 2D and 3D maps and GeoPDF MapBooks with embedded forms and workflows. Industry-leading GIS vendors such as Adobe, ESRI, ERDAS, Intergraph, BAE Systems and Trimble have incorporated TerraGo’s software into their offerings. Clients include thousands of global organizations, including defense and intelligence agencies, petroleum and utility companies, public safety departments and environmental engineering teams. In the first half of 2010 the company added new customers beyond its core U.S. government business, bolstered its government sales team and made significant solution enhancements. The company raised $3M in funding, which it says will allow it to expand and open new markets globally.

Team

No current team members are available.