Participated · Equity · Jan 2026

The Realest develops technology that authenticates sports and entertainment merchandise, aiming to curb memorabilia fraud by having an independent third-party auditor onsite to collect evidence and verify items. The platform has garnered early traction with professional leagues, player associations, and teams, including projects with the MLBPA in Japan and a partnership with the Philadelphia Eagles. Beyond high-end collectibles, the company intends to build an e-commerce arm that offers a wider range of authenticated products for everyday fans. With fresh capital, management plans to deepen technology integrations and launch new partnerships across the broader sports and entertainment ecosystem. Founder & CEO Scott Keeney says the focus will be on scaling authentication capabilities and strengthening security features. Financially, the Realest has now raised a total of $16.6 million, comprising a $4.6 million seed round in 2024 and the latest $12 million growth round. No revenue or user figures were disclosed in the article.