Points International
111 Richmond St. W., Suite 700, Toronto, ON, M5H 2G4, Canada
Overview
We are Points, the global leader in loyalty currency management. We bring years of industry experience, technological expertise, and a one-of-a-kind loyalty commerce platform to the world's top loyalty brands.
- Total investments
- 1
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 8
Sector focus
- E-Commerce
- Gift Card
- Internet
- Loyalty Programs
- Online Portals
Investment portfolio
- Sweet Tooth
Participated · Seed · May 2012
Sweet Tooth develops eCommerce customer loyalty software that enables merchants to create points programs and deliver online and in-store rewards. The company was launched in 2009 by CEO Jay El-Kaake and is based in Waterloo, Ontario, Canada. Its user-friendly system has been used by over 1,500 merchants to engage and reward more than 15 million consumers worldwide. The product supports both online and in-store reward delivery. Sweet Tooth has raised funding to support its growth, with a recent financing of $2.25m and further capital expected. Backers named in the financing include OMERS Ventures, MaRS Investment Accelerator Fund and Points International.