The Venture Codex

Participated · Series A · Apr 2021

Mercular operates a vertical e-commerce platform targeting hobbyist consumers, having started with audio gadgets and since expanded to sporting goods, cameras, collectible figures and other hobby products. The company differentiates itself by offering pre- and post-sales services for sellers, including content reviews and handling customer claims. Mercular said demand for hobby products is rising among millennials and younger generations and positions itself against general marketplaces that focus on price competition. The startup plans to use the new funding to improve its platform and expand its product assortment and categories, beginning with gaming gear. Mercular claims it is the first Thai e-commerce startup to receive funding from foreign investors. The company is based out of Bangkok.