Primer
40 Seolleung-ro 90-gil, 7th Floor, Seoul, Gangnam-gu, South Korea
Overview
Primer (프라이머) is a startup accelerator that the partners are all entrepreneurs based in Korea. The company started Jan 2010. The company forms groups called “PrimerClub Members” by selecting potential entrepreneurs, invest seed fund and provides them with mentoring and other support services to help ensure successful outcomes in their new ventures.
- Total investments
- 2
- Lead investments
- 0
- Investments · 12mo
- 0
- Active investors
- 2
Sector focus
- Facilities Support Services
- Financial Services
- Social Entrepreneurship
- Venture Capital
Investment portfolio
- SalesMap
Participated · Series A · Jan 2024
세일즈맵 develops B2B CRM software tailored to the Korean market, aiming to maximize efficiency for sales and marketing teams. Its product is used across a range of customers from startups to listed companies, and the company highlights notable customer migrations from overseas CRM products like Salesforce. The team was founded by KAIST alumni with prior experience building ERP, database, and CRM B2B SaaS products. 세일즈맵 emphasizes close customer support during product adoption and onboarding until deployment stabilizes. The company highlights localization and user satisfaction as differentiators in the Korean market. Financially, the company recently completed a new funding round described in the articles.
- Enfit
Participated · Equity · Jan 2019
엔핏 runs the online PT application Mote (모두의 트레이닝), providing personalized training management via a mobile platform. The company intends to use Mote as a foothold to lead the home-training market. It announced an investment of 11억원 from institutional investors. Daekyo Investment and Primer Saje each committed 5억원, and Primer invested 1억원. An investor from Daekyo highlighted the marketability of an online training platform that enables easy, personalized management anytime and anywhere. CEO Kim Daehyung said the funds will be used to develop an online training platform with diverse training content and to expand the service beyond the domestic market to global markets.